QR Code Personalization: Adding a Personal Touch to E-Commerce Marketing

Jonathan Palley's picture
Jonathan Palley Aug 17, 2023
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Finding innovative ways to engage customers is key to success in the eCommerce industry today.  

And that’s what QR codes have to offer for all Shopify store owners. 

Imagine scanning a code on a physical product to instantly explore its specifications, read reviews, or even avail yourself of a special deal. 

With a simple scan, dynamic QR codes conveniently provide direct access to all these product details, discounts, and more.  

In this blog, we'll delve into the world of QR code personalization, and how it can revolutionize your e-commerce marketing game. 

What is the QR Codes Unlimited App? 

If you are a Shopify store owner looking to use QR codes, then this free app is for you! 

The QR Codes Unlimited app for Shopify is your ticket to streamlined QR code creation.  

What do we mean by this? 

No more manual code generation. No more boring QR code designs.  

This app allows you to create hundreds of customized QR codes in minutes, saving valuable time and effort. 

Benefits of Using QR Codes Unlimited Shopify app 

Integrating this app into your store plays a pivotal role in adding a personal touch to e-commerce marketing through its innovative features and customization options.  

Here's how it can benefit your store: 
  • Product-Specific QR Codes: The app enables you to create QR codes for individual products or product categories. It allows you to tailor your marketing efforts to each product, ensuring that customers receive relevant information when they scan the QR code. 
  • Dynamic Text Customization: One of the standout features is the ability to include dynamic text in the QR codes. By using placeholders, you can automatically insert details like the product name, customer's name, or location.  
  • Tailored Call-to-Action (CTA): The app allows you to customize the text and message that appears alongside the QR code. Craft CTAs that resonate with your audience, such as "Enjoy 10% off!", “Scan me to get 50% off”. This tailored approach enhances the sense of individual connection and encourages higher engagement. 
  • Discounts and Special Offers: Incorporating discount codes or special offers directly into the QR codes adds a personal touch that customers appreciate. Offering exclusive discounts through QR codes creates a sense of privilege and encourages users to take action which helps to drive sales. 
  • Efficiency and Scale: The QR Codes Unlimited's batch creation capability enables you to generate numerous QR codes quickly. This is invaluable when running campaigns or promotions across a wide range of products.  
  • Monitoring and Adaptation: The app often includes analytics features that allow you to monitor the performance of each QR code. By tracking metrics like scan rates and conversions, you can adapt your strategy in real-time to ensure the effectiveness of your personalized marketing efforts. 
The QR Codes Unlimited app transforms QR codes from simple links to engaging tools that add a personal touch to e-commerce marketing. 

Through customization, dynamic text, and tailored CTAs, you can connect with customers on an individual level enhancing their experience and ultimately driving your business’s success. 

Step-by-Step Guide to Personalized QR Codes 

Step 1: Let's begin by accessing your Shopify admin panel and navigating to the App Store. At this point, you have the option to search for "QR Codes Unlimited" within the store, or you can directly download the app using the provided link. 

 
Step 2: When you're on the download page, take the initiative to start the installation process by clicking the "Add App" button. As you progress, be sure to follow the app's instructions meticulously to seamlessly integrate it with your Shopify store.