Benefits of Dynamic QR Codes for Innovation Consultants
Jonathan Palley
May 19, 2023
Part of the job of being an innovation consultant is to seek out new ways to interact with clients and streamline business operations. One versatile technology that can make an innovation consultant’s job easier is QR codes.
QR code technology has been growing in popularity as a way to connect with more potential clients and to provide instant access to information.
In this blog post, let’s take a look at the benefits of using QR codes for innovation consultant business and discuss some steps to create them
Understanding QR Codes
Before we discuss the benefits of QR codes, let’s first explain what they are and how they work.
Essentially, QR codes are two-dimensional barcodes that are used to store various data. This includes videos, PDFs, videos, product manuals, vCards, social media pages and many more.
Unlike traditional barcodes, QR codes can hold much more information and can be scanned easily using a smartphone camera or any QR code scanning app.
There are two main types of QR codes:
- Static QR Codes: These contain fixed data that cannot be changed once created.
- Dynamic QR Codes: These allow you to update the content linked to the code anytime and provide detailed tracking and analytics.
For innovation consultants, dynamic QR codes are especially valuable due to their flexibility and powerful features.
Benefits of Using Dynamic QR Codes for Innovation Consultant Businesses
Now that you have an idea what QR codes are, it’s time to discover its key benefits. Listed below are some of them:
Facilitating communication with potential clients
One of the primary benefits of using QR codes is its ability to seamlessly share information.
By implementing QR codes, you are able to easily share information like website URLs or social media pages to your prospects. This is valuable for innovation consultants as it allows better communications without the need for sending emails or calling through phones.
You can also use dynamic QR codes for vCards and marketing materials. It is a simple way to exchange contact details and service information with potential clients. Doing this is also an effective way to help them to learn more about the business and how they can get in touch.
Streamlining data collection and analysis
Aside from good communication, QR codes are also perfect for data collection and analysis.
Yes, you read that right! Dynamic QR codes are not only used for information sharing but can also be used to track data collection performance.
With dynamic QR codes, you can create a survey or feedback forms. This allows them to easily provide their thoughts about your business which you can analyze and use for your next campaign.
Enhancing client engagement and experience
Lastly, dynamic QR codes are also used to improve overall client engagement and experience. Just like any other business, providing a great experience is one of the keys to achieving success in the market.
For example, you can include dynamic QR codes on product prototypes in a video or virtual room to provide an interactive experience. By doing this, you are able to provide an immersive experience and build a strong relationship with the client.
Best Practices for Using Dynamic QR Codes in Innovation Consultant Businesses
After learning the benefits of employing QR codes, let’s now take a look at the best practices involved when creating them.
We have listed 5 practices that you should always keep in mind.
- Place the QR codes of strategic locations where it is clearly visible on marketing materials.
- Ensure that the QR codes are scannable and lead clients to the relevant content.
- Make sure to regularly track the QR codes to assess their performance.
- Customize the QR code to give a professional impression to your clients.
- Include clear instructions on how QR codes are used.
To create a QR code, just visit QR Codes Unlimited to get started.
Conclusion
As an innovation consultant, leveraging dynamic QR codes can significantly enhance how you communicate, gather feedback, and engage clients. These codes help you stay ahead in a competitive landscape by offering instant access, interactive experiences, and actionable insights.
QR Codes Unlimited is a free QR code generator tool that allows personalization to match your brand identity. They also offer unlimited scanning and QR code tracking, all for FREE for their users.
