Dynamic QR Codes For Printer Business
Sally Wright
May 7, 2023
Thinking of using QR codes for your printer business to boost your next marketing campaign, but not sure where to start? You’re in the right place!
Keep reading as we reveal the benefits of employing QR codes for a printer business and how they can revolutionize your marketing strategies.
TL;DR
- Dynamic QR codes let you update the content behind the code anytime—perfect for changing offers or updated portfolios.
- They’re ideal for printers looking to promote services, enable contactless ordering, or provide proofing links.
- You can use QR codes on almost any print material: flyers, receipts, packaging, or store displays.
- QR Codes Unlimited is a free dynamic QR code generator with customizable designs and scan tracking.
- You don’t need to reprint anything if your information changes.
- QR codes help bridge offline print materials with online experiences, increasing engagement and sales.
What Are Dynamic QR Codes?
Unlike static QR codes, which are fixed and can’t be edited once created, dynamic QR codes allow you to update the destination link or content without changing the code itself. This means you can reuse the same printed materials, even if the information changes later.
Key benefits include:
Key benefits include:
- Editable content: Change the URL, file, or text behind the code anytime.
- Analytics tracking: Monitor scans, devices used, locations, and more.
- Flexibility: Ideal for limited-time offers, updated service info, or seasonal promotions.
For print businesses, this means no more wasted materials or outdated links on your flyers, labels, or packaging.
Why Print Businesses Should Use Dynamic QR Codes
Promote Your Services Digitally
Print businesses can use QR codes on flyers, business cards, or store signs to direct customers to a landing page featuring all available services—from custom banner printing to business card packages.
Enable Contactless Ordering
Add dynamic QR codes to promotional materials or posters that direct customers to an online order form. This makes it easier to offer contactless service, 24/7 convenience, and streamlined communication.
Track Customer Engagement
Dynamic QR codes come with scan analytics. This lets you see which campaigns or print pieces are getting the most engagement, valuable data to inform your future marketing efforts.
Showcase Your Print Portfolio
Place a dynamic QR code on your storefront or packaging that links to a rotating gallery of your recent work. If you update your portfolio, the QR code doesn’t need to change.
Upsell and Cross-Sell Services
Encourage repeat business by including a QR code on printed invoices or delivery receipts that links to add-on services like binding, lamination, or rush shipping.
Offer Proofing and Reorder Options
Give clients a secure link to approve proofs or reorder past jobs via QR code. Since these links can be updated, you can reuse the same QR code on multiple jobs.
Where to Use QR Codes in a Printer Business
Dynamic QR codes can be displayed across various print assets and touchpoints. Consider using them on:
- Sample Prints & Portfolios – To direct prospects to an online showcase.
- Product Packaging – For reorders or how-to instructions.
- Business Cards – Link to a vCard, booking page, or quote request form.
- In-Store Posters – Promote services, pricing, or appointment booking.
- Flyers & Brochures – Include a QR code with seasonal promotions.
- Invoices or Receipts – Offer customer feedback forms or referral programs.
QR codes are versatile, and when used strategically, they turn every print product into a potential marketing tool.
How to Generate Dynamic QR Codes with QR Codes Unlimited
Creating dynamic QR codes is simple—and free—with QR Codes Unlimited. Follow these easy steps to get started:
- Visit QR Codes Unlimited
- Select your content – this could be a URL, contact details, downloadable file, or custom message
- Customize the design – adjust the color, shape, add a logo, or use templates to match your brand
- Download your QR code in high-resolution formats ready for print
- Use the dashboard to track scan data and make changes to the code destination anytime
Best of all? QR Codes Unlimited is a free QR code generator. Whether you’re a solo printer or a growing print shop, you can scale your campaigns with zero upfront investment.
Tips to Maximize QR Code Success in Printing
To ensure your QR codes work flawlessly in print, keep these best practices in mind:
- Use high-contrast colors for print readability
- Test scans before finalizing any printed material
- Add a call-to-action like “Scan to Order” or “See Our Work”
- Avoid overly complex designs that might reduce scannability
- Track performance regularly using analytics to tweak your campaigns
By combining professional printing with the power of dynamic QR codes, you create a seamless user experience that elevates your business offerings.
Conclusion
The print business is no longer just about ink and paper. It’s about creating experiences that connect with customers on every level. Dynamic QR codes offer a smart, simple way to future-proof your services, promote digitally, and stay agile in an ever-changing market.
With QR Codes Unlimited, you get everything you need to generate, manage, and track your dynamic QR codes. Start creating dynamic QR codes today and transform every print job into a digital gateway.
With QR Codes Unlimited, you get everything you need to generate, manage, and track your dynamic QR codes. Start creating dynamic QR codes today and transform every print job into a digital gateway.
Frequently Asked Questions
What is a dynamic QR code, and how is it different from a static QR code?
A dynamic QR code allows you to change the linked content after it’s printed, while a static QR code is fixed and cannot be updated once created.
Why should a print business use dynamic QR codes?
Dynamic QR codes help print shops modernize their marketing, offer contactless services, track engagement, and avoid reprinting costs when content needs updating.
Is QR Codes Unlimited really free to use?
Yes! QR Codes Unlimited offers free dynamic QR code generation with essential customization and tracking features.
Where should I place dynamic QR codes in my print shop?
Use them on packaging, business cards, flyers, invoices, and even in-store signage to promote services, get feedback, or streamline reorders.
Can I track how many people scan my QR codes?
Yes. Dynamic QR codes from QR Codes Unlimited include analytics so you can monitor scan data like time, location, and device type.
