How to Generate QR Codes for Amazon Product
Jonathan Palley
Apr 16, 2025
Amazon product pages contain everything shoppers need to learn about a product, but getting customers from a physical advertisement, product insert, or other offline material to that page can take an extra step.
An Amazon product QR code makes that connection easier. Instead of asking customers to type a long product URL or search for an item on Amazon, you can give them a scannable code that takes them directly to the product page.
QR codes can be useful for Amazon sellers, affiliates, brands, and marketers promoting products across both online and offline channels. You can add them to packaging, flyers, displays, printed advertisements, event materials, or other places where customers interact with your brand.
With a dynamic QR code, you can also update the destination later without replacing the physical code, depending on the QR code service you use.
In this guide, we'll explain how to create a QR code for an Amazon product and share practical ways to use one effectively.
TL;DR
- An Amazon product QR code can send shoppers directly to a product listing with one scan.
- QR codes can connect physical marketing materials with Amazon product pages.
- Dynamic QR codes can allow you to update the destination without replacing the printed code.
- Use QR codes on packaging, inserts, flyers, displays, events, and other marketing materials.
- Customize your QR code with branding elements while keeping it easy to scan.
- Add a clear CTA such as “Scan to Shop” to tell customers what to expect.
- Test your QR code before printing or distributing it.
- QR Codes Unlimited lets you create and customize QR codes for Amazon product links.
Why Use a QR Code for an Amazon Product?
An Amazon product URL can be long and difficult to type, particularly when it appears on printed materials.
A QR code gives shoppers a simpler way to access the listing. They can point their smartphone camera at the code and follow the link to the product page.
This makes QR codes particularly useful when you are promoting an Amazon product somewhere that doesn't allow customers to click a link.
For example, a product insert could include:
“Want to learn more? Scan to view this product on Amazon.”
A customer can scan the code and continue directly to the listing.
QR codes can be used for:
- Printed advertisements
- Product packaging
- Flyers and posters
- Product inserts
- Retail displays
- Event booths
- Business cards
- Marketing materials
- Social media graphics
What Do You Need Before Creating an Amazon QR Code?
Before creating your code, have the direct Amazon product URL ready.
It's also worth checking the link before generating the QR code. Open it on a smartphone and make sure it leads to the correct product listing.
If you're an affiliate, make sure you're using the appropriate affiliate link and following the applicable program rules for where and how those links can be shared.
You should also decide where the QR code will be used. A code printed on packaging may need different sizing and formatting than one used on a digital graphic or poster.
How to Create a QR Code for an Amazon Product
Creating an Amazon product QR code is straightforward with QR Codes Unlimited.
Step 1: Copy Your Amazon Product URL
Open the Amazon product page you want to share and copy its URL.
Make sure you are linking to the correct product, especially if you're creating codes for multiple listings.
Step 2: Open QR Codes Unlimited
A URL QR code can direct shoppers to your Amazon product page after they scan it.
Step 3: Paste the Amazon Link
Paste the product URL into the destination field.
If you're creating a dynamic QR code, the destination can be updated later when supported by your QR code setup. This means you can potentially change where the existing printed code sends visitors without generating a completely new code.
Step 4: Customize Your QR Code
Customize the code to fit your brand or marketing material.
You may be able to adjust elements such as:
- Colors
- Logo
- Frame
- CTA text
- Design elements
For example, you could add a frame with:
“Scan to Shop on Amazon”
or
“Scan for Product Details.”
Keep the design simple enough that the QR code remains easy to scan.
Step 5: Generate and Test the Code
Generate your QR code and scan it with a smartphone.
Check that it opens the correct Amazon product page and that the page loads properly on a mobile device.
If you're planning to print thousands of inserts or packages, test the final design before producing the full batch.
Step 6: Download and Use Your QR Code
Once you've confirmed that everything works, download your QR code in an appropriate format and add it to your marketing materials.
For printed materials, make sure the QR code is large enough to scan comfortably from the intended distance.
How Can Dynamic QR Codes Help With Amazon Products?
Dynamic QR codes can be useful when you want more control over the destination after the code has been created.
Update the Destination
Product campaigns can change over time. You might want to direct customers to a different product, landing page, or promotional destination.
With a dynamic QR code that supports destination editing, you can update the link without replacing the physical QR code.
Review Scan Activity
Dynamic QR codes can also provide scan analytics, depending on the service and features available.
These may include information such as:
- Number of scans
- Device type
- Approximate scan location
- Scan times
This can help you understand how often people are interacting with your QR code.
However, scan data should not be treated as the same thing as Amazon sales or conversions. A scan shows that someone interacted with the QR code, but it does not necessarily mean they purchased the product.
Reuse Printed Materials
If the destination changes, an editable QR code can help reduce the need to replace physical materials.
For example, a retailer could potentially use the same display QR code for different online destinations over time, provided the surrounding CTA and context remain relevant.
Where Can You Use an Amazon Product QR Code?
Amazon product QR codes can work in many marketing situations.
Product Packaging
Add a QR code to packaging or an insert to help customers find more information about the product or discover related products.
Flyers and Posters
If you're promoting a product through printed advertising, a QR code can provide a direct path to the Amazon listing.
Retail Displays
A physical store can use QR codes to connect customers with products available online. This can be useful when shoppers want additional information or another purchasing option.
Events and Pop-Up Shops
Add QR codes to event displays, booths, banners, or promotional materials to give visitors an easy way to access a product page.
Social Media Graphics
QR codes can also be included in certain digital graphics. However, remember that scanning a QR code from the same smartphone on which it is displayed may be less convenient. For digital audiences, a clickable product link may sometimes provide a better experience.
Product Inserts
An insert inside packaging can use a QR code to direct customers to related products, product information, support resources, or other relevant pages.
Best Practices for Amazon Product QR Codes
A QR code works best when customers understand what happens after they scan it.
Add a clear call-to-action such as:
“Scan to Shop on Amazon”
“Scan to View Product”
“Scan for More Details”
Place the code somewhere visible and give it enough space around the edges. Avoid placing it over busy images or patterns.
Test the code under realistic conditions before distributing it. If it will be printed on packaging, test a printed version rather than relying only on a screen scan.
Also, make sure the destination remains relevant. Sending customers to a product page that is unavailable, incorrect, or unrelated to the CTA can create a poor experience.
Conclusion
An Amazon product QR code gives customers a simple way to move from an offline marketing experience to an Amazon product page. Instead of typing a URL or searching for a product manually, they can scan the code and access the listing from their smartphone.
For sellers, affiliates, and marketers, QR codes can be useful across packaging, product inserts, printed advertising, events, retail displays, and other campaigns.
Dynamic QR codes add flexibility when the destination needs to change, while scan analytics can provide insight into QR code engagement.
With QR Codes Unlimited, you can create and customize a QR code for your Amazon product link, test it, and add it to the marketing materials that make sense for your audience.
Frequently Asked Questions
1. What is an Amazon product QR code?
An Amazon product QR code is a scannable QR code that directs users to an Amazon product page. Customers can scan it with a compatible smartphone instead of manually typing or searching for the product.
2. Can I create an Amazon QR code for free?
Yes. QR Codes Unlimited lets you create QR codes for your Amazon product links without paying to generate the code.
3. Can I change an Amazon QR code after printing it?
If you create a dynamic QR code that supports destination editing, you can update the linked URL without replacing the physical QR code.
4. Can I track scans of my Amazon product QR code?
Dynamic QR codes can provide scan analytics, depending on the features available. This may include scan counts, device types, locations, and scan times. These metrics measure QR code interactions rather than confirmed Amazon purchases.
5. Where should I put an Amazon product QR code?
You can place an Amazon QR code on packaging, product inserts, flyers, posters, retail displays, event materials, and other offline marketing assets. Choose a location where customers can easily see and scan it.
