Designing Eye-Catching QR Codes for Your Shopify Branding
Sally Wright
Aug 2, 2023
Custom QR code benefits for Shopify stores are not just about improving customer experience.
Aside from its ability to serve as a gateway to connecting offline and online experiences, QR codes also play a significant role when it comes to Shopify branding.
If you have just downloaded the QR Codes Unlimited app for Shopify, then the next thing that you should do is learn how to design it.
Why? Because incorporating eye-catching and visually appealing QR codes helps in your branding. At the same time, it establishes brand recognition and awareness.
Let's dive into the process of designing QR codes that align with your brand.
What is the QR Codes Unlimited App for Shopify?
If you haven't heard of the QR Codes Unlimited, it is basically just like any other free Shopify app that you can use to scale your store.
But what makes it different is its features. This free QR code generator is integrated with your Shopify store,
providing you with a range of features including:
- Customized QR code designs,
- Built-in tracking,
- Bulk QR code creation,
- Unlimited dynamic QR codes
- Dynamic QR codes and many more.
Simply put, the app is made to make anything dynamic QR code-related much easier for you. Plus, if you are harnessing the app's full potential, you can even use it to boost the conversion and sales of your QR code campaigns.
Importance of Aligning QR Codes with Your Brand Identity
Generating dynamic QR codes should seamlessly integrate with your overall brand identity to promote a visually appealing experience for customers.
When you create dynamic QR codes, consider incorporating your brand's logo, colors, and typography to maintain consistency.
By aligning QR codes with your brand, you reinforce brand recognition and leave a lasting impression on customers.
Designing a Custom QR Code for Your Shopify Store
When we talk about designing custom QR codes for Shopify, there are several factors that you need to consider.
Let's explore each of them below:
Selecting the Right Destination for Dynamic QR Codes
The next thing that you should do is to determine the purpose of the QR code. Determining the reason why you are using it allows you to properly identify the specific destination you want it to lead your customer to.
This free QR code generator offers various options such as product pages, collections, checkout, and add-to-cart pages. So carefully select the destination based on your marketing goals and desired customer experience.
For example, if you want to promote a specific product, then direct the QR code to its dedicated product page.
You can find this feature in the main dashboard of the QR Codes Unlimited app. Just look for the "Create New" button to view all the available destination options.
Utilizing Customization Options to Enhance Visual Appeal
The QR Codes Unlimited app provides a range of customization options to make your QR codes visually appealing and aligned with your brand.
Start by adding your logo to create a QR code that is clear and visible. This way you can establish to your customer that the QR code belongs to your brand.
You can choose the size, shape, and position of the logo within the QR code. Consider adding relevant text near the QR code to provide instructions or encourage users to scan it.
For instance, you could include a call-to-action like "Scan Me" to prompt engagement. Don't forget to adjust the size, font, and color of the text to ensure readability and balance.
Experiment with Colors and Design Elements
There are various colors and design elements available in most Shopify QR code generators that you can use.
Using these allows you to create eye-catching Shopify QR codes that stand out from your competitors.
Choose colors that resonate with your brand's color palette and evoke the desired emotions. You can opt for a solid color, or gradient, or even incorporate a background image that aligns with your brand aesthetic.
Explore different design elements, such as shapes and gradients, to add depth and visual interest to your QR codes. These elements can make your QR codes more captivating and draw attention to the scan area.
Incorporating eye-catching dynamic QR codes into your Shopify branding strategy opens up a world of possibilities for customer engagement and brand recognition.
Maximizing the features in the QR Codes Unlimited app helps you to effortlessly generate QR codes that align with your brand identity.
Aside from QR code dynamic features, the app also provides built-in tracking and Google Analytics integration that can significantly aid in your marketing campaigns. Using this tracking feature helps to monitor QR code scans and improve your Shopify QR code engagement and conversions.
So, start designing eye-catching QR codes for your Shopify store today and watch your brand thrive in the digital space!
