How to Track My Dynamic QR Code and View the Scan History?
Sally Wright
Aug 2, 2023
To streamline the process of creating, customizing, and QR code tracking, QR Codes Unlimited offers a Shopify app that is equipped with a range of features.
The QR code generator is designed to enhance your QR code campaigns and marketing strategy with ease.
What's more? The app's core functionalities are available free of charge, making it accessible to all Shopify merchants – regardless of whether they are small or big eCommerce businesses.
Why QR Codes Unlimited Shopify App?
QR code tracking has become an essential part of modern marketing strategies.
The emergence of dynamic QR codes allows businesses to engage with customers in innovative ways.
Dynamic QR codes are two-dimensional barcodes that can be scanned by smartphones, directing users to a specific webpage or offering exclusive deals. They provide a seamless connection between the digital and physical worlds that enable customers to access relevant content instantly.
With their ability to drive traffic, boost conversions, and enhance user experience, dynamic QR codes have become a staple in marketing campaigns.
How to Track QR Code Scans in the QR Codes Unlimited app?
Aside from custom and bulk QR code creation, the true power of the QR Codes Unlimited app lies in its trackable QR code scans and provides valuable insights.
Through dynamic QR codes, you can make changes even after printing, without worrying about outdated information.
Access the app's scan history, statistics and QR code metrics, to gauge the success of your marketing campaigns. This will help you learn which QR codes are driving the most engagement and adjust your strategies accordingly.
Follow these steps to track QR codes and gain valuable data for campaign optimization:
Step 1: Upon logging into your Shopify admin, navigate to the left panel and click the “QR Code Hub” app.
Step 2: After clicking the app, it will reveal a dropdown where you can access additional functionalities. For this step, you want to choose “Scans.” This will open a dashboard where you can view all analytics related to your QR code scans.
Step 3: Take a closer look at the individual QR codes' scan performance. Observe the number of scans, scan locations, and the devices used for scanning. These metrics will offer valuable insights into the popularity of specific QR codes and the effectiveness of different marketing channels.
What Should You Do with the QR Code Analytics?
The QR Codes Unlimited app allows you to view scan trends over time. And there are many ways you can use this.
This includes the following:
- Observe how scan activities fluctuate during different periods and analyze any spikes or declines. Understanding these trends can help you identify the most opportune times for launching campaigns or promotional offers.
- Take advantage of the platforms and browsers your audience uses to scan QR codes to optimize user experience. With the app's scan history, you can determine the preferred platforms (iOS, Android, etc.) and browsers (Safari, Chrome, etc.) your customers use, allowing you to tailor your campaigns accordingly.
- For more comprehensive data analysis, consider upgrading to the pro version of the QR Codes Unlimited app. With Google Analytics integration, you can correlate QR code scans with other website activities, providing a holistic view of user behavior.
- By tracking the scan history and analyzing performance data, you can identify high-performing QR codes that resonate with your audience. Use this information to replicate successful QR code strategies or make data-driven improvements to underperforming ones.
Conclusion
Tracking QR codes through the QR Codes Unlimited app empowers Shopify store owners with valuable data to enhance their marketing campaigns.
Now that you are armed with valuable scan data and insights, you can start to optimize your marketing strategies. Make sure to tailor your campaigns to align with customer preferences, refine targeting, and create personalized experiences for your audience.
By continuously tracking and analyzing QR code scans, you can refine your marketing efforts and drive higher engagement and conversions.
Frequently Asked Questions
1. What is the difference between tracking static and dynamic QR codes?
Static QR codes cannot be tracked or updated once printed. In contrast, dynamic QR codes can be tracked for metrics like scan count, location, and device type, and you can update the content they link to even after they’ve been printed.
2. Can I track the location where my QR codes are being scanned?
Yes, the QR Codes Unlimited app allows you to see the geographic location of each scan. This helps businesses understand where their QR codes are most effective and tailor their marketing efforts accordingly.
3. Is the QR code tracking feature available for free with the QR Codes Unlimited app?
Yes, the QR Codes Unlimited app provides free access to basic tracking features, including scan history and performance analytics. For more advanced tracking, such as integrating Google Analytics, upgrading to the pro version is recommended.
4. Can I export my QR code scan data for further analysis?
Yes, the QR Codes Unlimited app allows users to export scan data, making it easier to perform deeper analysis, create reports, or integrate the data into other analytics platforms.
5. How frequently should I check my QR code scan analytics?
It's a good idea to check your QR code analytics regularly, especially after launching a new campaign or promotion. Regular monitoring helps identify trends, optimize campaigns in real-time, and ensure that your QR codes are delivering the desired results.
