Dynamic QR Code Analytics: Your Key to Understanding Customer Behavior

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Jonathan Palley Sep 5, 2023
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Getting numbers is great for your Shopify store, but what do they mean? You see, one of the many reasons eCommerce businesses fail to succeed in the market is that they fail to have measurable goals.  

If you are aiming to make your Shopify store bigger, knowing how to interpret analytics is essential to your success. Fortunately, the QR Codes Unlimited app for Shopify provides insights into the performance of your QR codes.  

In this blog post, let's explore the importance of dynamic QR code analytics and discuss how you can maximize it for your e-commerce business on Shopify. 

Why Do You Need to Track QR Code Analytics?

Tracking QR code analytics is essential for Shopify store owners to gain valuable insights into their marketing strategies and customer behavior. By monitoring dynamic QR code scans, you can measure the return on investment (ROI) of your marketing campaigns, helping you allocate resources more effectively. This data allows you to understand when and how customers interact with your store, enabling you to tailor marketing efforts to their preferences. 

For example, you can optimize product placement based on which dynamic QR codes are scanned most frequently, which enhances sales. Analyzing dynamic QR code data allows you to better manage your inventory, restocking popular products promptly. Doing this will also offer you with data-driven insights to personalize marketing messages and offers for individual customers, resulting in improved engagement and higher conversion rates. 

Simply put, QR code analytics empower Shopify store owners to make informed decisions, maximize marketing efforts, and enhance the shopping experience, ultimately leading to increased sales and customer satisfaction.

The Power of Dynamic QR Code Analytics 

In today's fast-paced digital landscape, businesses must harness the power of data to remain competitive.  
One often overlooked source of valuable data is the QR code.  

These scannable codes have become increasingly prevalent, but are you truly making the most of them? Enter QR Codes Unlimited Shopify app's QR code analytics – a key tool in understanding your customer behavior. 

You can access more detailed statistics, such as:  
  • geographic locations of scans, 
  • types of devices and browsers used, 
  • and specific order details tied to QR codes.  
This depth of information – provided by this free Shopify app – empowers you to make informed marketing decisions and adjust your campaign when necessary.

How to Track QR Code Scans Using QR Codes Unlimited App for Shopify? 

To get started with QR code analytics, you need the right tool. That's where the QR Codes Unlimited for Shopify comes in.  

Step 1: Begin by installing the QR Codes Unlimited app from the Shopify store. Once the installation is complete, proceed to your admin panel. On the left panel, locate and click on "Apps," then select "QR Code Hub" to launch the application. 

 
If you're unsure how to download the app and create Shopify QR codes, you can refer to our guide for step-by-step instructions

Step 2: Upon launching "QR Code Hub," you'll discover various options below its interface. Choose "Scans" from the available options, which will lead you to the dashboard. Here, you'll have access to comprehensive analytics related to the QR code scans in your inventory. 

 
Step 3: Within the Shopify QR code generator dashboard, you'll uncover insights such as scan ratios per day, month, year, or country. Additionally, you can distinguish between orders originating from dynamic QR code scans and those generated by specific products. 

 
A notable feature of this QR code generator is the ability to download each analysis. This ensures that you can review and analyze the data for your dynamic QR code campaign even when offline. 

Tracking the scans of free QR codes within your Shopify store is essential for gaining insights into customer behavior, assessing the effectiveness of marketing strategies, and enhancing overall business performance. 

Integration with Google Analytics and Shopify 

As one of the best QR code generator apps in the Shopify App Store, QR Codes Unlimited also simplifies the process of tracking QR code scans. It offers a quick overview of your statistics, including daily scan counts, total scans over the last two weeks, and the number of orders originating from QR codes.  

But that's just the tip of the iceberg. 

To supercharge your QR code campaigns, integrate them with Google Analytics and Shopify. This integration allows you to track QR code scans as separate campaigns in Google Analytics and attribute scans to specific QR codes in Shopify.  

The result? A comprehensive view of how your QR codes are performing across different channels. 

If you'd like to learn how to create unlimited individual and bulk QR codes feel free to check out our Academy and YouTube channel

Bottomline 

QR code analytics are your “not-so-secret” weapon for understanding customer behavior. They offer insights that can drive your marketing strategy to new heights. They offer insights that can drive your marketing strategy to new heights.  

Business owners clearly know its impact on their success. However, the challenge lies with the interpretation of this data.  

The QR Codes Unlimited for Shopify makes it easy to access, understand and utilize this valuable data. So, don't just scan QR codes; start tracking and optimizing them. Your business's success may depend on it.  
Get started today and watch your unlimited dynamic QR codes transform into powerful data-driven assets.  
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Jonathan Palley

Sep 5, 2023