How Can Tracking QR Code Scans Improve My Online Store's Competitiveness?

Sally Wright Sep 7, 2023

In the paced world of eCommerce, maintaining a competitive edge goes beyond having an attractive website and quality products – it's equally important to gain insights into how your customers engage with what you offer.

One often underestimated powerful method to achieve this is by monitoring QR code scans.

In this blog post, we will explore the realm of QR code tracking and unveil its potential to boost the competitiveness of your online shop.

Understanding the Significance of QR Code Tracking

First things first, let's discuss why tracking QR code scans is crucial for online businesses, especially Shopify stores.

For example, picture yourself having access, to a collection of data at your disposal. This data would give you insights into how, when and where your customers are interacting with your products.

That's what the QR Codes Unlimited app’s QR code tracking offers.

It's like having a pass to gain an understanding of your customers' preferences and behaviors.

Keeping track of QR code scans with this free app is your secret ingredient to success. It acts as your key to surpassing competitors who might overlook the opportunity of leveraging these dynamic QR codes.

How Tracking QR Code Scans Boosts Competitiveness

Now, let's get to the core of the matter. How does tracking QR code scans improve your online store's competitiveness?

Think of this scenario: You're running a marketing campaign, and you've placed QR codes strategically on your website, in your email newsletters, and even on printed materials.

Without tracking, you're essentially aiming at something with no direction.

You don't know which QR codes are generating the most scans, which campaigns are the most successful, or even which geographic locations are responding the most.

Simply put, tracking QR code scans changes your marketing strategy in a whole new level. It provides you with real-time data on how many scans you've had today, over the last two weeks, and how many orders have come from these scans.

Using this valuable information, you can accurately adjust your marketing efforts and focus your resources on the campaigns that are driving actual sales and optimize them further.

What is the QR Codes Unlimited app for?

Now that you're convinced of the power of QR code tracking, you might wonder how to implement it effectively.

Enter the QR Codes Unlimited app for Shopify. It's the number one QR code app in the Shopify App Store and has been extremely popular among new and established businesses.

This tool simplifies the process of creating, managing, and tracking QR codes for your online store. It's user-friendly and integrates seamlessly with your Shopify setup, making it an indispensable addition to your e-commerce toolkit.

Once you've installed this free app, you'll discover the range of data from its built-in tracking features. This includes:

daily scan counts,
total scans over the last two weeks,
geographic locations of your scans,
types of phones and browsers used,
and even specifics about order origin.

It provides a quick overview of your QR code performance. This level of insight is priceless when it comes to understanding your customers' preferences and behavior.

3 Step Guide to Access QR Code Scan Analysis

Step 1: Start by installing the QR Codes Unlimited app from the Shopify app store. Once the installation is complete, go to your admin panel. On the left-hand side, locate "Apps," and then click "QR Code Hub" to activate the application.

If you need assistance with downloading the app and creating Shopify QR codes, please consult our detailed instructional guide.

Step 2: After launching "QR Code Hub," you'll encounter various options within its interface. Choose "Scans" from these options, and you'll be directed to the dashboard. Here, you'll access comprehensive analytics related to the QR code scans within your inventory.

Step 3: Inside the Shopify QR code generator dashboard, you'll find detailed insights, including scan ratios per day, month, year, and even by country. Additionally, you can differentiate between orders resulting from dynamic QR code scans and those linked to specific products.

A valuable feature of this QR code generator is the ability to download each analysis. This means you can review and analyze the data even when you're offline.

Monitoring the scans of free QR codes in your Shopify store is essential for understanding customer behavior, evaluating the effectiveness of your marketing strategies, and optimizing your overall business performance.

Conclusion

Tracking QR code scans is one such tool that can significantly enhance your online store's competitiveness. It provides you with invaluable insights into your customers' behavior and preferences, allowing you to refine your marketing efforts and drive more sales.

So, take into account the power of QR code tracking. Embrace the QR code generator hub for Shopify, explore the data it provides, and integrate it with Google Analytics and Shopify.