The Big Question: Do I Really Need to Use Google Analytics for QR Codes?
Jonathan Palley
Sep 25, 2023
Google Analytics is a web analytics service offered by Google, providing website owners with valuable insights into their site's performance. It helps businesses, especially those using the Shopify platform, understand how users engage with their websites by visualizing user interactions, traffic sources, and other metrics. This data enables Shopify stores to make:
- informed decisions on content,
- develop strong marketing strategies,
- improve user experience,
- and optimize online presence to achieve their goals.
But do you know that there is another way to leverage Google Analytics for your store and make it more powerful? With the help of the QR Codes Unlimited app for Shopify, you can now efficiently track, analyze and improve your QR code marketing campaign to boost your Shopify store conversion and sales.
In this blog post, let’s take a look at the benefits of integrating Google Analytics for your QR code campaign and how you can use it.
Why integrate Google Analytics to track QR codes?
Google Analytics is widely used for its user-friendly interface and free access, making it an indispensable tool for eCommerce businesses looking to improve their marketing strategies. Fortunately, the QR Codes Unlimited app has found a way to take advantage of this tool and empower Shopify stores to become more successful.
Here are several reasons why you need to use this free dynamic QR code generator with Google Analytics:
- Detailed Insights: Google Analytics provides granular data on user interactions with QR codes, revealing when, where, and how they are scanned. This insight helps businesses understand the effectiveness of their QR code campaigns.
- Attribution: It allows businesses to attribute website actions (e.g., purchases) to specific QR codes. This helps in measuring the ROI of QR code marketing efforts accurately.
- Comparative Analysis: Google Analytics lets you compare QR code performance with other online marketing channels, such as social media or email campaigns. This aids in allocating resources effectively.
- User Behavior: You can track user behavior after scanning QR codes, including pages visited, time spent, and bounce rates. This information helps optimize landing pages and user experiences.
- Conversion Tracking: By integrating QR codes with Google Analytics, you can track conversions, such as sign-ups or sales, which originated from QR code scans, facilitating goal tracking.
- Geographic Data: Google Analytics provides geographic data on QR code scans, helping businesses understand where their QR code campaigns are most effective.
- Device and Browser Insights: It offers information on the devices and browsers used by QR code scanners, aiding in optimizing content for different platforms.
How to Integrate Google Analytics with QR Codes Unlimited Shopify app?
Google Analytics is essential for QR code tracking as it offers in-depth, actionable insights that empower businesses to refine their QR code marketing strategies, improve user experiences, and maximize conversions.
But how can you actually use them for dynamic QR code tracking?
QR Codes Unlimited app values simplicity and positive user experience, so they made things much easier for Shopify store owners. To integrate Google Analytics, all you need to do is tick the UTM checkbox when creating QR codes.
What if you have already created the QR code and forgot to tick the checkbox? Keep in mind that the free Shopify app offers dynamic QR code creation. This means that you can update this QR code feature without altering its actual design.
Tracking your QR codes is just the beginning. To truly maximize their potential, continuously explore additional strategies. Look for ways to engage your audience and make the most of this versatile marketing tool.
Be sure to check out our other resources for tips on boosting QR code conversion rates.
Conclusion
In conclusion, the question isn't whether you need Google Analytics for QR codes; it's if you can afford to miss its benefits. Understanding your QR code performance is essential for staying competitive.
The QR Codes Unlimited app for Shopify and Google Analytics integration provides the tools you need to excel in this realm. So, start tracking, start optimizing, and watch your QR codes lead to conversions like never before.
The QR Codes Unlimited app for Shopify and Google Analytics integration provides the tools you need to excel in this realm. So, start tracking, start optimizing, and watch your QR codes lead to conversions like never before.
