What Are the Key Steps to Integrating QR Code Scans with Google Analytics?
Sally Wright
Sep 26, 2023
Google Analytics integration is one of the main features of the QR Codes Unlimited app for Shopify. With this, it was able to empower businesses to make data-driven results to help them achieve their goals.
If you haven’t used this feature yet, then you are just in the right place. In this blog post, we’ll guide you through the integration process and how you can use the insights to boost your store’s growth.
Are you ready? Let’s start!
The Significance of QR Code Tracking
Before we dive into the technicalities, you should first understand why tracking QR code scans is important. As an eCommerce store owner, there are two main reasons why you need to track QR code scans, especially during campaigns. Let’s try to break down each:
- Competitive Edge: Online businesses exist in a highly competitive landscape. So staying ahead often hinges on making informed decisions based on real data. QR code tracking serves as a compass that will guide you with insights into how your QR codes are performing. This can help you adapt and evolve your strategies as needed.
- Data-Driven Decision-Making: You might have QR codes scattered across your marketing materials, but without the data they generate, you're missing out on a lot of information. Remember that these data are not just numbers; they are actionable insights that can shape your marketing campaigns, enhance user experiences, and, ultimately, drive more conversions.
Step to Integrate Google Analytics with QR Codes Unlimited
Now, with a solid understanding of why QR code tracking is crucial, let's proceed to the steps to effectively integrate it with Google Analytics.
Step 1: Install QR Codes Unlimited for Shopify
If you don't have the app installed yet, you can go to Shopify’s app store. Just search for “QR Codes Unlimited” and you should be able to find it. Click the “Add app” button to install the app to your Shopify store. You can also click this link to directly access the app’s download page.
Step 2: Create Dynamic QR Codes
Once you've installed the QR Codes Unlimited app, just proceed to create a new QR code. Click the “Create New” button and choose the destination option that is applicable to your store.
Step 3: Tick the UTM button
Finally, you can see the UTM checkbox right on the first panel of the dashboard. Tick the checkbox to track QR code performance and integrate it with Google Analytics. Customize the QR code design and click download.
You can still activate the feature in case you are unable to do so. Remember that the QR Codes Unlimited app offer dynamic QR code creation which means that you do not have to worry about needing to create a new one. You can freely make constant updates to the QR code without affecting its physical appearance.
Tips for Actionable Insights from QR Code Analytics
With your QR code analytics in hand, it's time to transform raw data into tangible improvements. Here are some tips to make the most of this invaluable resource:
- Optimize Marketing Strategies: Start by using insights from your QR code analytics to refine your marketing efforts. Identify which QR codes are driving the most engagement and conversions. Adjust your marketing strategies to focus on what works, leading to more efficient campaigns.
- Target Effectively: Your QR code analytics can reveal the most responsive demographic segments. Use this information to tailor your marketing messages and campaigns. By delivering content that resonates with specific audience groups, you'll increase engagement and conversions.
- Enhance Customer Engagement: Dive into user behavior data from your QR codes. Are users scanning codes but not completing actions? Use this information to tailor your approach. Perhaps you need to streamline the user journey or offer incentives for completing desired actions. Personalization based on user behavior can significantly enhance customer engagement.
Conclusion
QR code tracking and analytics are indispensable tools for online businesses, particularly those on the Shopify platform. They provide the insights needed to stay competitive, make data-driven decisions, boost sales, and enhance the overall shopping experience.
By implementing the steps outlined and utilizing these tips, you'll unlock the full potential of QR codes for your business. So what are you waiting for? Take these steps to integrate QR code scans with Google Analytics and start growing your sales.
