Stock Fragrance: Blending Aromatic Masterpieces with QR Code Innovation
Sally Wright
Oct 27, 2023
A new era of fragrance has been blending in New Jersey for years.
QR codes have been a common technology embraced by businesses of all sizes. Its simplicity fosters impact in an industry where convenience and direct engagement matter, particularly fragrance and perfumery.
In the case of Stock Fragrance, they started to redefine the art of fragrance creation with a visionary approach that combines creativity and technology, all made possible with QR codes.
Decades of Passion and Now a Business
Stock Fragrance all started from Nathan Motylinski and Cécile Hua’s decades of combined experience in the fragrance industry.
Both have been working as professionals for over 20 years with Cécile being a Vice President and Head of Perfumery and Nathan on development for consumer products companies of all sizes. Together, they've been crafting custom fragrance designs dedicated to anyone who is making scented products.
“Custom fragrance design is our specialty and we started Stock Fragrance as a less time and cost-intensive alternative for smaller companies and start-ups to have access to professional, high-quality fragrance oils,” Nathan shared. “All oils are ready to ship with no minimums or lead times.”
So what inspired them to push through further into business? Well, in the case of a job focused on custom design, “we spend most of our time being told what to do,” Nathan explained.
Stock Fragrance's business model offers a breath of fresh, fragrant air for the two. Here, they have the liberty and freedom to explore new and innovative fragrance designs. What's unique about their collection is that every fragrance is an original design, and you won't find them scents anywhere else
Currently, the company is proud to showcase unique olfactive concepts and innovative formulations, including 100% plant-based, hypoallergenic, and water-soluble fragrances.
How QR Codes Found Its Way to Stock Fragrance?
Fragrance is an industry that's heavily regulated, demanding extensive safety and regulatory documentation. Stock Fragrance recognized the need for a more efficient and eco-friendly approach.
Thus, leading them to stumble on a simple solution for a complex problem – QR codes. These digital squares have proven to be a valuable asset for many businesses, including those in the fragrance industry.
“So we use QR codes to link customers to necessary paperwork for each fragrance oil. QR codes not only save time and paper [and valuable label space],” Nathan explained.
Most significantly, it gives Stock Fragrance's customers immediate and direct access to all product details which facilitates seamless reordering. Currently, they are primarily using QR codes on packing slips and product labels.
Soon, QR codes will find their way to their smelling samples, allowing customers to scan and order without the hassle of entering website addresses. This is set to streamline the fragrance ordering process even further, making it as simple as a quick scan.
Conclusion
“Every fragrance tells a story, and we have a lot to say!” he stressed.
While QR codes are made to share information digitally, Stock Fragrance was able to leverage it to enrich customer experience while delivering an array of unique scents. The story of how Stock Fragrance may not be as unique as others, but their passion and dedication to helping small businesses thrive – along with a mix of QR code innovation – shows what makes they are ahead in the industry.
As Stock Fragrance continues to grow, they invite all fragrance enthusiasts to explore their distinct collection of fragrance oils and experience the future of scent design