Benefits of Dynamic QR Codes For Pharmacies
Jonathan Palley
May 7, 2023
QR (Quick Response) codes have become increasingly popular across various industries, including the pharmacy business, especially during the height of the Covid-19 pandemic. The use of dynamic QR codes opened opportunities for innovative and seamless transactions between consumers and businesses without physical contact.
In this article, we will explore the benefits of implementing dynamic QR codes on pharmaceutical business and the various ways they can be used.
Benefits of Using Dynamic QR Codes in Pharmacy Business
A Quick Response code or QR code is a matrix barcode used to store information from a website, document or even a phone number. It is a helpful tool that can help pharmacies track inventory, and provide medicinal instructions and contact information.
If you are not yet convinced, listed below are the following reasons to use dynamic QR codes in your pharmacy business:
Inventory tracking and medicines restocking
One of the known benefits of dynamic QR codes to pharmaceutical companies is that they can be used for efficient inventory management. This technology allows easy tracking of the movements of products from warehouse to pharmacy shelves.
By attaching dynamic QR codes to the products, pharmacy staff can simply scan them using their dedicated scanners to quickly update their databases with ease. It can also be used to monitor which products are running low and need to be restocked preventing stockouts, over products and expired products.
Simply put, utilizing dynamic QR codes streamlines the business operation to keep each and every pharmacy staff on the same page.
Easy Access to Product Information for Customers
QR codes can now be placed on prescription bottles, drug packs and packaging to link the patient to a PDF file with prescription, dosage and side effects information about the product. It is a quick and easy way to relay to patients the mandatory information they need before taking the medicine.
This also prevents patients from getting inaccurate and unreliable information when they search on the web. Thus, allowing them to make informed decisions about their personal healthcare and ensure the authenticity of the drug.
Directs Patients to the Correct Pharmacy location to Pick Up their Prescriptions
Most consumers are not familiar with a drug or medicine prescribed to them by their doctors. As a result, many brands and pharmacy businesses also use unique dynamic QR codes to point patients to the correct location for picking up their prescriptions.
Patients can simply scan the dynamic QR code from the pharmacy and they will be instantly directed to the drug aisle and shelf where they can find their prescriptions.
Remind Patients to take their Medications on Time
In today’s fast-paced environment, it is pretty common that we overlook our physical health. Scanning dynamic QR codes can allow them to set up alarms on their phones to remind them to take their medication. This is an excellent way for a pharmaceutical company to ensure that patients are in their best shape.
Contactless Transactions During Pandemic
We all know that the pandemic made a drastic impact on the way the pharmacy business operates. And although Covid-19 restriction has been eased, taking utmost value to our health is still important.
Aside from being a valuable data collection tool, creating and using dynamic QR codes provides a contactless way to accomplish transactions, reducing the risk of transmission between medicine suppliers and pharmacy staff and customers.
This promotes a safe and convenient mode of payment for customers as it does not require them to use cash or cards.
How do pharmacies use Dynamic QR codes?
Some pharmacies are using dynamic QR codes to allow patients to refill their prescriptions via their smartphones.
Once a patient scanned a dynamic QR code using their smartphone cameras, this will take them to a mobile-friendly website where they can enter their prescription information. The additional information is then sent to the pharmacy, and the prescription is filled and ready for pickup.
Some businesses also use it as a way of displaying information about their brand, business and available products on their shelves.
There are a few ways to generate dynamic QR codes for businesses. One popular way is to use a dynamic QR code generator online like QR Codes Unlimited. This website offers free and unlimited QR code generation with logo and color customization. This software also offers more customization options for businesses, including the ability to create scannable codes for marketing materials, product information pharmaceutical packaging, and more.
How to Implement Dynamic QR Codes in Pharmacy Business
Now that you know how pharmacies leverage QR codes, let’s get into the implementation of QR codes.
Creating a QR code does not require any technical or professional skills. As previously mentioned, you can use various tools online to get started.
Here’s a step-by-step guide to creating and implementing QR codes for your pharmacy business:
Step 1: Define Your QR Code's Purpose
Determine the goal of your QR code. Whether it's directing customers to a website URL, facilitating virtual consultations, providing product information, or streamlining payment transactions, clarity on its purpose is key.
Step 2: Craft Your Dynamic QR Code at https://qrcodesunlimited.com
Head to QRCodesUnlimited.com to create a personalized QR code tailored for your pharmacy business. Utilize the platform's user-friendly interface to input the necessary information.
Step 3: Download and Test Across Devices
Once your QR code is generated, download it and rigorously test it across various devices. This critical step ensures the QR code functions seamlessly, guaranteeing accessibility for all users.
Step 4: Deploy Across Your Pharmacy
With a functional QR code in hand, strategically implement it within your pharmacy. Display it on product labels, packaging, posters, or any point of customer interaction. This ensures easy access for customers and enhances their overall experience.
Examples of Dynamic QR Codes in Pharmacy Business You Should Know!
As we have mentioned in the previous section, one of the reasons dynamic QR codes are beneficial is their varying uses for the pharmacy business.
Here are some examples of dynamic QR codes to keep in mind:
- Link to Product Information: You can create a dynamic QR code dedicated to educating customers on important details about their medications.
- Prescription Refill: Pharmacy businesses also use dynamic QR codes to allow customers to refill prescriptions remotely without the need for in-person pharmacy visits.
- Virtual Consultation: Scanning a dynamic QR code links customers to a website providing them with an option for remote consultation with a licensed pharmacist.
Conclusion
As QR code technology evolves, it is no question that it will soon become a crucial tool for a pharmacy business to succeed in the digital age. It is now vital that they continue to improve services by integrating dynamic QR codes for increased efficiency, to create positive patient experiences and to stay ahead of the competition.
To learn more about how dynamic QR codes innovate today’s businesses, feel free to visit our Academy for more educational content.
Frequently Asked Questions
How can dynamic QR codes be used for telehealth services in pharmacies?
Dynamic QR codes can link customers to virtual consultation services, allowing them to easily schedule a video call with a licensed pharmacist. This is particularly useful for patients who need medication advice but are unable to visit the pharmacy in person.
Can dynamic QR codes help pharmacies promote seasonal health products?
Yes, pharmacies can use dynamic QR codes in seasonal marketing campaigns to share special offers, discounts, or information about seasonal products like flu vaccines or allergy medications. Customers can scan the code to instantly access these promotions.
How can pharmacies ensure the security of data shared through dynamic QR codes?
Pharmacies should use secure QR code generators and ensure that the information linked to the QR code is hosted on a secure server. It's also important to use HTTPS links to encrypt data and prevent unauthorized access when customers scan the code.
Are dynamic QR codes suitable for pharmaceutical recalls?
Yes, dynamic QR codes can be used to quickly disseminate recall information. Pharmacies can place QR codes on notices that, when scanned, take customers to a webpage with details about a recall, including steps for returning affected products and refund processes.
How can dynamic QR codes be used for loyalty programs in pharmacies?
Pharmacies can integrate dynamic QR codes into their loyalty programs, allowing customers to scan codes to earn points or redeem rewards directly through their smartphones. This makes it easier for customers to participate and track their rewards.
Can dynamic QR codes support multilingual customer service?
Absolutely. Pharmacies can use dynamic QR codes to link to product information or service pages in multiple languages. This ensures that non-English-speaking customers can access information about medications and pharmacy services in their preferred language.
