Dynamic QR Codes for Insurance Business
Jonathan Palley
May 26, 2023
The insurance industry handles a massive volume of documents and transactions every day. Still recovering from the operational disruptions and financial impacts of the pandemic, insurance businesses are embracing technology to accelerate recovery and boost efficiency.
To bridge this gap, the insurance industry is now looking to adapt to the latest technology to compensate for these losses. One popular tool for solving their problem is by employing QR codes in their processes.
QR codes for the insurance business offer practical solutions to improve processes and introduce an enhanced client experience.
TL;DR
- Dynamic QR codes let you edit your link and track scans.
- They’re perfect for onboarding, claims, support, and marketing.
- QR Codes Unlimited offers a free and unlimited dynamic QR code generator.
- You can create a custom, branded code in just a few clicks.
- Great for brochures, ID cards, direct mail, and events.
- Use calls-to-action and test codes for best results.
What Are Dynamic QR Codes?
A dynamic QR code is a type of QR code that allows you to change the destination URL even after the code has been printed or shared. Unlike static QR codes, which permanently store fixed information, dynamic codes are editable and provide scan analytics, making them ideal for businesses that value flexibility and performance tracking.
For the insurance industry, this means you can update policy documents, redirect to new claim forms, or launch timely campaigns. All without having to generate a new code each time.
Why Insurance Companies Should Use Dynamic QR Codes
Dynamic QR codes open up a world of possibilities for insurance providers. Here are just a few ways they’re being used today:
1. Streamlined Client Onboarding
Send new clients directly to digital application forms or mobile app downloads, reducing paperwork and speeding up the process.
2. Easy Access to Policy Information
Place QR codes on printed policy documents to give clients instant access to digital versions, coverage details, or policy changes.
3. Simplified Claims Filing
Make filing a claim easier by linking your QR code to a mobile-friendly claims portal or video walkthrough.
4. Fast-Track Customer Support
Connect clients to your help center, chatbot, or live chat support with one quick scan—no searching required.
5. Smarter Marketing Campaigns
Track engagement across print, billboard, or mailer campaigns with scan analytics. Update the destination link as your campaign evolves.
6. Event Engagement
Use QR codes at insurance seminars, webinars, or expos to share presentations, collect attendee details, or offer free resources.
Benefits of Dynamic QR Codes for Insurance Businesses
Dynamic QR codes deliver multiple advantages for modern insurance operations:
- Trackable – Monitor scans by location, device, and time.
- Editable – Change the linked destination anytime, even after printing.
- Cost-Effective – Save on reprints and updates.
- Brandable – Customize with your logo and brand colors.
- User-Friendly – Simplify navigation for policyholders and leads.
How to Generate Dynamic QR Codes with QR Codes Unlimited
Creating a dynamic QR code is simple and free with QR Codes Unlimited. Here’s how to do it:
- Visit QR Codes Unlimited.
- Select the QR code type or destination.
- Enter the URL or the attachement you want to link to (claims portal, app download, support page, etc.).
- Customize the design (Add your logo, adjust colors, and pick a frame or call-to-action).
- Download your QR code and use it across your insurance materials, both online and offline.
Best Practices for Using QR Codes in Insurance
To get the most out of dynamic QR codes, keep these tips in mind:
- Add a clear CTA like “Scan to File a Claim” or “Get Your Quote Now.”
- Test your code across devices and browsers before launching.
- Track performance and adjust your destination URL based on engagement.
- Place codes strategically on brochures, ID cards, welcome kits, and policy documents.
Conclusion
Dynamic QR codes are revolutionizing how insurance companies interact with clients, from onboarding to claims and everything in between. They offer real-time adaptability, customer convenience, and insightful data—all packed into a simple, scannable square.
With QR Codes Unlimited, you can create unlimited dynamic QR codes, personalize them to fit your brand, and stay agile in an ever-changing industry. Start using dynamic QR codes today to create smarter, faster, and more connected customer experiences.
For more content like this, be sure to visit our Academy and YouTube channel.
Frequently Asked Questions
1. What is a dynamic QR code?
A dynamic QR code is an editable and trackable code that lets you change its destination URL even after it’s printed or shared.
2. How can insurance companies benefit from using dynamic QR codes?
They streamline client onboarding, simplify claims filing, enable faster customer support, and improve marketing tracking.
3. Is QR Codes Unlimited really free to use?
Yes! QR Codes Unlimited offers a completely free platform to generate dynamic and static QR codes with customization options.
4. Can I update my QR code after printing it?
Yes, with dynamic QR codes from QR Codes Unlimited, you can edit the link anytime without needing to create a new QR code.
5. Do I need coding skills to create a QR code?
Not at all. The platform is beginner-friendly—just enter your link, customize the design, and download your QR code instantly.
