Dynamic QR Codes on Infographs
Jonathan Palley
May 6, 2023
Infographics are designed to make information easier to understand. By combining visuals, statistics, and short explanations, they help audiences absorb complex ideas quickly. However, once someone finishes reading an infographic, the experience often ends there.
Adding a dynamic QR code can change that.
A QR code turns a traditional infographic into an interactive experience. Instead of only displaying information, your infographic can guide users to videos, downloadable resources, product pages, registration forms, websites, and other digital content.
Dynamic QR codes also give you more control after publishing. You can update the destination link, track scans, and measure engagement without creating a new QR code.
With QR Codes Unlimited, you can create dynamic QR codes for free, customize your design, and manage your links without complicated setup.
TL;DR
- QR code infographics combine visual content with interactive digital experiences.
- Dynamic QR codes allow you to update links and track scan activity after publishing.
- Adding QR codes can help increase engagement, generate leads, and provide additional resources.
- Businesses can use QR code infographics for marketing campaigns, reports, presentations, and educational materials.
- QR Codes Unlimited lets you create customizable dynamic QR codes for free.
What Is a QR Code Infographic?
A QR code infographic is a visual graphic that includes a QR code to connect users with additional digital content. Instead of limiting an infographic to the information displayed on the page, a QR code creates a direct path to more resources.
For example, a marketing infographic about industry trends could include a QR code linking to a complete research report. A product infographic could direct users to a product demonstration video. An educational infographic could provide access to additional lessons or downloadable materials.
This makes infographics more interactive while allowing creators to provide more information without overcrowding the design.
What Are Dynamic QR Codes?
A dynamic QR code is a QR code that allows you to change its destination after it has been created. Unlike static QR codes, which permanently point to one URL, dynamic QR codes can be edited and updated whenever needed.
This is especially useful for infographics because they are often shared across multiple channels, printed in marketing materials, or used for long-term campaigns.
With dynamic QR codes, you can:
- Update the linked website or resource anytime
- Track the number of scans
- Monitor scan locations and devices
- Measure engagement from different campaigns
For example, if you create an infographic promoting an upcoming event, you can initially link the QR code to registration. After the event ends, you can update the same QR code to display event highlights, photos, or a follow-up survey.
Why Add Dynamic QR Codes to Infographics?
Traditional infographics are valuable because they simplify information. However, they are limited by the content included in the design. Dynamic QR codes for plain text remove this limitation by connecting viewers to additional digital experiences.
Here are some of the biggest benefits of adding QR codes to infographics.
Increase User Engagement
A QR code gives viewers a reason to interact with your infographic. Instead of simply reading information, users can scan the code to watch a video, access exclusive content, or explore additional resources.
This creates a more engaging experience and encourages users to spend more time interacting with your brand.
Track Content Performance
One challenge with printed materials and visual content is knowing how effective they are. Dynamic QR codes provide valuable scan data that helps you understand audience behavior.
You can see information such as:
- How many people scanned your vCard QR code
- When scans happened
- Where users scanned from
- What devices they used
This information helps you improve future campaigns and understand which content performs best.
Update Content Without Reprinting
One of the biggest advantages of dynamic QR codes is flexibility.
If the information connected to your infographic changes, you do not need to redesign the entire graphic or print new materials. Simply update the destination URL, and the existing QR code will continue working.
This is useful for:
- Annual reports
- Marketing campaigns
- Product information sheets
- Educational resources
- Event materials
Generate More Conversions
An infographic can educate an audience, but a QR code can encourage action.
Businesses can use QR codes to send users directly to:
- Product pages
- Contact forms
- Newsletter sign-ups
- Demo requests
- Special offers
This turns passive content into a tool for generating leads and driving conversions.
Examples of Using QR Codes on Infographics
Dynamic QR codes can be used across different industries and content types.
Marketing Infographics
Marketing teams can use image QR codes to connect statistics, reports, and campaign results with additional resources.
For example, an infographic about digital marketing trends can include a QR code linking to a downloadable industry report or case study.
Educational Infographics
Schools, online educators, and training providers can make learning materials more interactive by adding QR codes.
A science infographic could link to an experiment video. A history infographic could provide access to additional articles or virtual tours.
Product Infographics
Brands can use QR codes to enhance product information. A product comparison infographic can link customers to demonstrations, reviews, tutorials, or purchase pages.
Business Reports and Presentations
Companies can include QR codes in business reports, presentations, and sales materials to provide access to supporting documents, dashboards, or detailed research.
Best Practices for Adding QR Codes to Infographics
Adding a QR code is simple, but placement and design affect how many people scan it.
Place the QR Code Where It Makes Sense
Avoid placing QR codes randomly within your infographic. Add them near relevant information or a clear call to action.
Good placement options include:
- Near the conclusion of the infographic
- Next to a statistic or key takeaway
- Beside a call-to-action message
Add a Clear Call to Action
Users are more likely to scan when they know what they will receive.
Instead of adding only a QR code, include text such as:
- Scan to view the full report
- Scan to watch the video
- Scan to download the guide
Make Sure It Is Easy to Scan
A QR code should remain easy to recognize and scan. Avoid making it too small or adding too many design elements that affect readability.
Keep enough space around the QR code and test it on different devices before publishing.
How to Create a Dynamic QR Code for an Infographic
Creating a dynamic QR code with QR Codes Unlimited only takes a few steps.
- Visit QR Codes Unlimited and choose the type of content you want to connect.
- Add your website URL, video, PDF, or other destination.
- Customize your QR code by adjusting colors, adding a logo, or selecting a design style.
- Download your QR code in a high-quality format.
- Add it to your infographic and monitor scan activity.
Because dynamic QR codes can be updated, you can continue using the same code even when your content changes.
Track and Improve Your Infographic Performance
The biggest advantage of dynamic QR codes is the ability to learn from real user interactions.
By reviewing scan data, you can identify which infographics generate the most engagement and which resources attract the most interest.
You can also use tracking tools such as UTM parameters to measure traffic from different campaigns and understand how QR code scans contribute to your marketing goals.
Conclusion
Infographics are already an effective way to share information, but dynamic QR codes make them more powerful by adding interaction, flexibility, and measurable results.
Whether you want to share a video, collect leads, promote a product, or provide additional resources, a QR code can help your infographic go beyond the page.
With QR Codes Unlimited, you can create free dynamic QR codes that are customizable, trackable, and easy to manage. Start turning your infographics into interactive experiences that provide more value for your audience.
Frequently Asked Questions
Can I add a QR code to an infographic?
Yes. QR codes can be added to both digital and printed infographics to connect users with websites, videos, PDFs, forms, and other online resources.
What is the difference between a static and dynamic QR code?
Static QR codes cannot be changed after creation, while dynamic QR codes allow you to update the destination link and track scan activity.
Do dynamic QR codes expire?
Dynamic QR codes created with QR Codes Unlimited can continue working after creation, allowing you to update destinations without generating a new code.
What can I link to from a QR code infographic?
You can link to websites, videos, downloadable files, product pages, registration forms, portfolios, and other digital content.
How can I track QR code scans?
Dynamic QR codes provide scan information such as the number of scans, timing, location data, and device information, helping you measure engagement.
