Dynamic QR Codes on TV Commercials
Jonathan Palley
May 6, 2023
We have all seen and watched commercials on our home televisions. Whether you agree to this or not, the commercials you see on TV have somehow influenced your purchasing decisions.
With this, it is no surprise if you have encountered at least one dynamic QR code whenever you are watching. And if you are a business, this is a great opportunity to engage with your target audiences.
In this blog post, we'll explore the benefits of employing dynamic QR codes on TV commercials to boost your brand presence and scale your business.
Advantages of Using Dynamic QR Codes on TV Commercials
There has been significant growth in the use of dynamic QR codes in the market today. These matrix codes are everywhere – from product packaging to print advertisements and even on your screens.
The emergence of this small two-dimensional barcode has served to bridge the gap between traditional digital advertising. Thus, opening more opportunities to established and budding businesses from different industries.
If you are one of these business owners looking to make a breakthrough in the market, here are some of the advantages of using dynamic QR codes for your business.
Increased Engagement with the Audience
Using a dynamic QR code offers a new level of engagement with TV commercials for audiences. Traditionally, TV advertisements focus on what their product has to offer and what audiences should expect from it.
Although it is still the same today, adding dynamic QR codes added a twist to this form of advertisement. It served as another resource for the audiences to learn more about the service.
For example, when a viewer scans the code, they will be directed to the landing page or another video advertisement containing detailed information about the product. Doing this increases the engagement level, encouraging the target to learn more about the ad and the brand behind it.
Enhanced Brand Recognition and Awareness
Adding QR codes to TV commercials also helps your business to increase its brand recognition. And although TV commercials already do that, dynamic QR codes help to elevate it further as they encourage the audience to scan them.
By including a QR code, a business can easily direct them to a website, social media page or other online channel to take a certain action. It can be a recipe or a video tutorial on how to prepare the product.
Trackable and Measure the Effectiveness of the Advertisement
Lastly, QR codes can provide you with real-time data on the performance of your campaign. With this, you are able to gain access to valuable analytics on how effective your advertisement is.
By using 's FREE tracking feature, you can gather data on how many people have interacted with the code in your advertisement. It also provides analytics on where the scans came from and their gender. These data are important for your business as they help you identify the weak point of your campaign.
How to Create Unlimited Dynamic QR Codes for TV Commercials
Step 1: Begin by visiting QRCodesUnlimited.com
Navigate to QRCodesUnlimited.com using your computer or mobile device. This platform is tailored to meet the specific needs of television advertisers and offers a comprehensive, free Dynamic QR code generation service.
Step 2: Incorporate Your TV Commercial's Unique Content
Dynamic QR codes are incredibly versatile for TV commercials, catering to various needs. For example, if you want to direct viewers to your website, offer special promotions, or provide additional content related to your commercial, simply enter the URL into the designated text box.
Moreover, you'll find various options for different digital content types above the text box, such as links to product pages, interactive experiences, or social media profiles. The available fields will be adjusted based on the selected digital content type. Notably, Dynamic QR codes from QR Codes Unlimited provide the flexibility needed to modify their function even after your commercial has aired.
Step 3: Customize the QR Code Design to Match Your TV Commercials
Personalize the design of your QR code to align with your TV commercial's branding. Adjust the colors, incorporate your logo, and fine-tune the style, border, and text to make it uniquely suited to your ad.
Step 4: Download your customized Dynamic QR code
For unregistered users, simply click the download button to save the QR code to your device. If you're a registered user, make sure to select the appropriate file format to ensure seamless integration with your TV commercial and marketing materials.
Step 5: Start Promoting Your Dynamic QR Code
Incorporate your personalized QR code into your TV commercial, either in on-screen graphics or voice-over instructions. This allows viewers to easily access additional content, offers, or information related to your advertisement.
The adaptability of Dynamic QR codes ensures that as your TV commercial's promotions change or you wish to direct viewers to different content, you can effortlessly update the QR code's function without the need for re-edits or re-airing of the commercial. This adaptability makes it an invaluable tool for engaging with your audience and enhancing the interactive aspects of your TV ads.
Integrating Dynamic QR Codes into TV Commercials
So were you able to create your own dynamic QR code with the QR Codes Unlimited app for free? Now how are you going to incorporate it seamlessly into your TV commercials?
Here are some tips:
1. On-Screen Placement: Choose a prominent location on the screen to display the dynamic QR code. Make sure it's easily visible without obstructing important visuals or text.
2. Coordination with TV Ad Content: Ensure that the QR code's call-to-action aligns with the TV commercial's message. If you're promoting a specific product, the QR code should lead to information or purchasing options related to that product.
3. Integration with Online Landing Pages or Apps: Coordinate the dynamic content of your dynamic QR code with the landing pages or apps it links to. Keep the landing page content in sync with your TV commercial.
4. Ensuring Compatibility with Mobile Devices: Test the dynamic QR code with various mobile devices and QR code reader apps to ensure that it works across different platforms and operating systems.
QR codes have definitely revolutionized the way audiences interact with advertisements. And if you are a new business, this marketing tool is something that you should not overlook!
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