Benefits of QR codes on Flyers
Sally Wright
May 7, 2023
Competition in the online market has been continuously growing each day. There are a lot of business startups from different industries that are looking forward to making their products and services stand out in the market. If you are one of them, then using flyers together with a QR code is the best marketing solution for you!
Just last year, there were over 89 million smartphone users who scanned QR codes on their devices just in the United States and it’s projected to grow by 2025. This shows how QR codes on flyers can be a leverage for your business to effectively engage your customers and promote your brand.
Keep reading as we discuss the benefits of using QR codes on flyers and the best QR code generator that you can use to create them.
Benefits of Using Dynamic QR Codes on Flyers
Whether you are making a breakthrough in the offline or online market, QR codes are a perfect way to gain attraction from your target audience.
For instance, incorporating QR codes on your business flyers helps your audience to visit your website or social media pages. This can also be used to promote exclusive offers, promotions, products and services.
And if you are still not convinced, we have listed below some of the benefits of QR codes on flyers:
Easy to use
One of the main reasons why dynamic QR codes are perfect for any marketing purpose is due to their convenience for the business owner and the customers.
With just a scan, customers can access your website, product or service information, and promotions directly on their phones without the need to search for it.
On the business side, it can be used to streamline administrative operations like asset management tracking. This allows the business to save more time and cut down its expenses.
Enhanced Customer Engagement
The goal of marketing your products or services online is for your target audience to take action. Adding QR codes to a poster and flyer encourages customers to look into what your business has to offer.
QR codes direct them to a link to your website and other content material giving them a more interactive user experience. This allows them to learn more information about your business’s products and services.
Note: To use QR codes for YouTube, you can embed the video URL into the code.
Increased Brand Awareness and Visibility
If you are targeting offline audiences, one important factor that you should not overlook is building your network. Even established businesses are aiming to reach more audiences as this will aid them to have a loyal community to support their brand.
Dynamic QR codes on flyers expose your brand to a broader set of audience. Thus, it helps to increase brand awareness and visibility which in turn could lead to customer conversion.
Streamlined Tracking and Analytics
Dynamic QR codes are not just for spreading information or demonstrating your business portfolio – they can do more. Dynamic QR codes are also perfect for tracking marketing campaign performance.
With the help of dynamic QR codes, you will have measurable insights and data on who, when and where your QR code was scanned. This allows you to understand more about how your marketing works and how to improve your flyer distribution.
To do this, you can use QR Codes Unlimited to create your own QR. They offer unlimited scanning and free tracking to help upscale your marketing efforts.
How to Create a Dynamic QR Code on Flyers?
Creating a QR code for your flyer using QR Codes Unlimited is simple. Here’s how you will do it.
Step 1: Go to QR Codes Unlimited and choose the type of information you want to store. Whether it's linking to a virtual guestbook, sharing a personalized playlist, or offering exclusive party game instructions, our platform caters to various content types, ensuring your QR codes become an essential tool for engaging with your birthday guests.
Step 2: Customize the QR code using the options that can be found on the left side of your screen Add the logo, color, frame, text and shape that you want.
Step 3: Download the QR code and add it to your flyer. For registered users, you can download your dynamic QR code in various formats such as PDF, PNG and JPG.
Best Practices for QR Codes on Flyers
Displaying your business professionally is an important step to getting customer trust. Building trust between your business and customers is the key to attracting and retaining customers.
To help maximize your marketing campaign efforts, we have listed 5 important things to consider when using QR codes on flyers.
- Choose the right placement: Dedicate a part of your flyer to your QR code. It is important that the QR code is located in a visible and less crowded space.
- Provide instructions: Add clear instructions on how your customers can scan the QR code. Include the apps and the devices required that will help them scan the QR code.
- Include a logo: As we mentioned, it is important to establish your brand professionally. Including your logo in the QR code gives a trustworthy impression that you mean business.
- Offer incentives: Rewarding your customers for scanning your QR code can help increase customer engagement.
- Make sure it's readable: You do not want your audience to avoid your brand. Thus, you must ensure that your dynamic QR code is high-quality.
Bottomline
Implementing dynamic QR codes is a great way to empower your business flyers to optimize your marketing campaign. It allows you to grow your network, generate leads and improve customer experience when combined with best practices.
So, the next time you are planning for an offline marketing campaign, don’t forget to include QR codes to bring a positive impact on your business growth.
FAQs
How do I create a free flyer QR code?
The best way to create a free flyer QR code to a flyer is to use QR Codes Unlimited. With QR Codes Unlimited, you can create QR Codes that include your logo, colors, and style. QR Codes generated with QR Codes Unlimited can be scanned an unlimited number of times and include free tracking.
Where do you put the QR code on a brochure?
There is no one answer to this question as it depends on the design of the brochure. However, some common places to put a QR code on print materials and brochures include the front cover, back cover, or inside flap.
Are QR codes good for advertising?
Yes, QR codes are good for advertising. They are a quick and easy way to share information with potential customers. QR codes can be used to share website links, contact information, or product information. They are also a trackable way to measure customer engagement.
