Benefits of Dynamic QR codes on Billboards
Jonathan Palley
May 7, 2023
Billboard advertising is one of the most popular marketing tools brands use in today's digital age. In fact, B Media Group has reported that over 71% of people they have surveyed have seen a billboard at least once while they are driving. However, as competition arises it is a must for businesses to find new and innovative marketing strategies to reach their target audience.
One effective strategy that they can use is by incorporating QR codes on billboards to enhance customer engagement.
Keep reading as we discuss tips to maximize the benefits of utilizing QR codes for effective outdoor advertising.
TL;DR
- Update QR code links anytime—no reprinting needed.
- Track scans and user data in real time.
- Optimize billboard campaigns instantly.
- Boost engagement with interactive content.
- Save costs and reduce waste.
- Create free dynamic QR codes at QR Codes Unlimited.
What Are Dynamic QR Codes?
A dynamic QR code is a type of QR code that allows you to change the destination URL even after the code has been printed or published. Unlike static QR codes, which are fixed once created, dynamic QR codes offer flexibility, real-time tracking, and greater control over your campaigns.
For billboards—where reprinting can be expensive and logistically difficult—this flexibility is a game changer.
Key Benefits of Using Dynamic QR Codes on Billboards
1. Track Engagement in Real Time
Dynamic QR codes provide detailed analytics. You can monitor:
- The number of scans
- Device types used (iOS or Android)
- Geographic location
- Date and time of each scan
This data gives you valuable insights into how your billboard is performing and how your audience is interacting with your message.
2. Update Your Link Anytime
Need to change the landing page after your billboard goes live? No problem. With a dynamic QR code, you can edit your destination link without having to redesign or reprint your billboard. Whether you're updating a promo, event info, or product launch details, you stay in control.
3. Optimize Campaigns on the Go
Since dynamic QR codes can be edited and tracked, you can test different marketing strategies over time. Swap out CTAs, promote different offers, or link to various landing pages—all with the same printed code. It's a marketer’s dream for split testing and continuous improvement.
4. Enhance Customer Convenience
QR codes on billboards make it easy for people to take immediate action. They can:
- Watch a video
- Shop an online catalog
- Navigate to your store
- Book a service
Instead of just remembering your brand, they’re interacting with it on the spot.
5. Eco-Friendly and Cost-Efficient
Reprinting large billboards isn't cheap—and it’s not exactly great for the environment either. With dynamic QR codes, you reduce waste by keeping the physical signage the same while updating the digital content behind the code.
Real-World Examples: Billboard QR Codes in Action
Dynamic QR codes are already being used across industries:
- Real estate agents linking to updated property listings
- Restaurants offering rotating digital menus or special offers
- Event organizers directing people to ticketing pages
- Retail brands launching seasonal campaigns
Whether you're promoting a one-day event or a long-term brand push, dynamic QR codes scale with your goals.
How to Generate a Dynamic QR Code with QR Codes Unlimited
Creating a dynamic QR code is quick and easy with QR Codes Unlimited, a free QR code generator.
Here’s how to get started:
- Go to QR Codes Unlimited
- Choose your desired dynamic QR code destination
- Enter the destination URL you want to link to
- Customize your QR code’s color, frame, and add your logo (optional)
- Download and test the code before printing
No sign-up is required, and you can generate and manage your QR codes for free.
Final Tips for Billboard Success
To make the most of QR codes on billboards, keep these tips in mind:
- Make the QR code large and high contrast so it’s easy to scan from a distance
- Include a strong CTA, like “Scan to Save” or “Get Tickets Now”
- Avoid clutter—keep the design clean to draw attention to the code
- Place strategically—ensure the QR code is within the average viewer’s eye line or scan range
Conclusion
Dynamic QR codes offer a modern, interactive twist to traditional billboard advertising. With benefits like real-time tracking, editable links, and enhanced customer engagement, they’re a smart tool for marketers looking to maximize their ROI.
Ready to make your billboard campaign more dynamic? Generate your free QR code today at QR Codes Unlimited.
Frequently Asked Questions
How big should a QR code be on a billboard?
The size of the image of a QR code on a billboard should be at least 3 feet by 3 feet.
Do people use QR codes on ads?
Yes, people use QR codes in ads. QR codes provide a convenient way for people to scan and learn more about a product or service.
How can a QR code be used in advertising?
A QR code can be used in advertising in a variety of ways. For example, a QR code can be used to link to a website or video or to provide information about a product or service. QR codes can also be used to track the number of people who scan the code and to track the location of the people who scan the code.
Do QR codes work on posters?
Yes, QR codes work on posters. You can use QR codes to promote your brand or product or to provide information about your business. QR codes can also be used to track the number of people who have scanned the code and to see how many people have been exposed to your brand or product.
