Benefits of Dynamic QR Codes on Flyers
Sally Wright
May 7, 2023
Flyers have long been a trusted tool in marketing. It is perfect for handing out at events, posting on community boards, or distributing locally. But in an increasingly digital world, it’s not always easy to bridge the gap between a printed flyer and the online content you want your audience to see.
That’s where dynamic QR codes come in.
That’s where dynamic QR codes come in.
Dynamic QR codes are transforming traditional flyers into interactive, trackable, and highly flexible marketing tools. In this blog, we’ll explore how they work, why they’re better than static QR codes, and how to create your own for free using QR Codes Unlimited, a free dynamic QR code generator.
TL;DR
- Edit your QR code’s link anytime—no reprinting needed.
- Track scans and user behavior in real time.
- Boost engagement with interactive digital content.
- Reuse flyers for multiple promotions.
- Cleaner design—no long URLs on your flyer.
- Create free dynamic QR codes at QR Codes Unlimited.
What Are Dynamic QR Codes?
Unlike static QR codes, which are fixed once created, dynamic QR codes allow you to edit the destination link even after printing. This gives you greater control and flexibility over your campaign. Whether you're promoting an event, product, or special offer, you can update the content behind your flyer anytime without needing to reprint.
Dynamic QR codes also come with tracking capabilities, so you can monitor scans in real time and gain insights into your audience's behavior.
Top Benefits of Using Dynamic QR Codes on Flyers
1. Real-Time Editability
Printed the wrong link or want to change the promotion after launch? No problem. Dynamic QR codes let you update the destination URL whenever needed. This is ideal for marketers who want to test different offers or tweak campaigns based on performance.
2. Built-in Analytics and Tracking
Get detailed insights such as:
- Number of scans
- Device type (iOS or Android)
- Time and location of scan
These metrics help you optimize future flyer campaigns and better understand what drives engagement.
3. Enhanced User Engagement
You’re no longer limited to directing people to a basic webpage. With dynamic QR codes, you can link to:
- Promotional videos
- Sign-up forms
- Exclusive discount pages
- Product demos
This keeps your audience engaged and increases the chances of conversion.
4. Flexible Campaign Strategy
Want to run different promotions over time using the same flyers? You can change the offer behind the code whenever you like.
5. Cleaner Design and Better Space Usage
No more long URLs cluttering your flyer. A QR code keeps things clean, professional, and easy to scan—leaving more room for eye-catching visuals and messaging.
Best Use Cases for Dynamic QR Codes on Flyers
Dynamic QR codes are useful for almost any industry. Popular applications include:
- Event promotions – Link to RSVP pages or ticket sales
- Product launches – Direct users to demos or new product info
- Service businesses – Let customers book appointments instantly
- Restaurants – Share updated menus, daily specials, or online ordering
- Retail stores – Offer digital coupons and track redemption rates
How to Generate a Dynamic QR Code for Free with QR Codes Unlimited
Creating a dynamic QR code is simple—and completely free with QR Codes Unlimited.
Here’s how to get started:
- Go to QR Codes Unlimited
- Select the dynamic QR code destination from the options
- Enter your destination link or attachement (can be changed later)
- Customize your QR code with colors, frames, or your logo (optional)
- Download and add the QR code to your flyer design
With a free account, you can edit your QR codes anytime and track performance metrics from your dashboard.
Tips for Using QR Codes Effectively on Flyers
Here's how you can boost your dynamic QR code performance on flyers:
- Add a clear CTA like “Scan for a special offer” or “Learn more.”
- Test the code on multiple devices before printing.
- Keep contrast high—dark code on a light background is best.
- Avoid placing QR codes near folds or edges.
Final Thoughts
Flyers are far from outdated, especially when you integrate them with smart tools like dynamic QR codes. By using dynamic codes, you not only modernize your print materials but also gain the power to update campaigns, track engagement, and drive real-time results.
Ready to supercharge your flyers? Create your first free dynamic QR code now at QR Codes Unlimited and start turning print into performance.
Frequently Asked Questions
How do I create a free flyer QR code?
The best way to create a free flyer QR code to a flyer is to use QR Codes Unlimited. With QR Codes Unlimited, you can create QR Codes that include your logo, colors, and style. QR Codes generated with QR Codes Unlimited can be scanned an unlimited number of times and include free tracking.
Where do you put the QR code on a brochure?
There is no one answer to this question as it depends on the design of the brochure. However, some common places to put a QR code on print materials and brochures include the front cover, back cover, or inside flap.
Are QR codes good for advertising?
Yes, QR codes are good for advertising. They are a quick and easy way to share information with potential customers. QR codes can be used to share website links, contact information, or product information. They are also a trackable way to measure customer engagement.
