How to Generate QR Codes for Press Releases

Jonathan Palley Apr 23, 2025

Press releases need more than just words to make an impact. Journalists, bloggers, and readers expect quick access to supporting materials—videos, company bios, visuals, and contact forms. That’s where dynamic QR codes come in.

By adding a dynamic QR code to your press release, you give your audience instant access to rich content and trackable insights, all in one quick scan. At QR Codes Unlimited, we make it easy to generate and manage dynamic QR codes specifically designed for marketing and media use.

Here’s how you can integrate dynamic QR codes into your next press release—effortlessly and effectively.

Why Use Dynamic QR Codes in Press Releases?

A press release with a dynamic QR code offers several key advantages:

Editable at Any Time: Linked to a changeable URL, dynamic QR codes can be updated post-publication without changing the code itself.
Detailed Tracking: Gain valuable insights such as number of scans, user location, device type, and more.
Enhanced Engagement: Link to videos, documents, product pages, or event landing pages to deliver a richer media experience.
Professional Appeal: Stand out with a modern, user-friendly addition to your content that encourages interaction.

Unlike static QR codes, dynamic codes grow with your campaign. Need to change the destination URL after sending out your press release? No problem—just log into your QR Codes Unlimited dashboard and update it.

Smart Ways to Use QR Codes in Press Releases

Dynamic QR codes offer more than just linking to a website. The goal is to enrich your press release while saving space and simplifying access.

Here are a few strategic ways to use them:

Link to a Full Media Kit: Provide access to high-resolution images, executive bios, company background, and more.
Showcase a Product Video: Give journalists an immediate way to preview a new product or service.
Redirect to a Newsroom or Blog: Keep press readers updated with other related stories or updates.
Promote Events or Launches: Link to an event registration page or live countdown timer.
Drive Contact Inquiries: Send users directly to a contact form or lead capture page.
Offer Downloadable Content: Enable press and media to download brochures, reports, or case studies.

How to Generate a Dynamic QR Code with QR Codes Unlimited

Creating a QR code for your press release takes just a few minutes. Here’s how:

Visit QR Codes Unlimited and log in to your account.
Select "Dynamic QR Code" as your QR code type.
Choose the content type (URL, PDF, video, image gallery, form, etc.).
Paste your link or upload your file.
Customize your QR code with brand colors, a frame, and a clear call-to-action (e.g., “Scan for Media Kit”).
Download your QR code in high resolution.
Test the QR code to ensure it works correctly before embedding it into your press release.

Follow these steps and you’ll be able to edit the destination or view scan analytics any time from your dashboard.

Best Practices for Embedding QR Codes in Press Releases

To make the most out of your QR code, follow these tips:

Placement Matters: Put it near your call-to-action or contact section so it’s easily seen.
Explain the Value: Add a caption like “Scan to Watch the Launch Video” or “Download Full Press Kit.”
Keep It On-Brand: Customize the QR code’s look to match your visual identity.
Use a Scannable Size: Especially important for printed press releases—don’t go too small.
Test Across Devices: Make sure your code scans properly on Android and iOS before going live.

Tracking Success with Dynamic QR Codes

Beyond convenience, dynamic QR codes give you powerful tracking tools. With QR Codes Unlimited, you can:

Monitor scan volume over time
Identify which press release or media outlet generated the most engagement
See geographic data for better audience targeting
Analyze what content formats drive the most interaction

This data is invaluable for shaping future PR strategies and proving ROI to stakeholders.

Bottom Line

Incorporating dynamic QR codes into your press release strategy is an easy, impactful way to increase reach, engagement, and insights. You’re not just sharing news—you’re inviting readers into an interactive experience.

Ready to make your next press release smarter? Start generating dynamic QR codes with QR Codes Unlimited today and take your media outreach to the next level.