Unlocking Online Sales: The Importance of Tracking QR Code Scans

Sally Wright Sep 5, 2023

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Why Use QR Codes Unlimited Shopify app to track QR Codes? 

Simplified QR Code Generation 

• Effortless QR Code Creation: The QR Codes Unlimited streamlines the process of generating QR codes. Users can quickly create QR codes tailored to their specific needs, whether it's for product pages, promotions, or any other online content. 
• Customization Options: The app often provides customization options, allowing businesses to design QR codes to match their brand's aesthetics. This helps in creating a consistent and visually appealing customer experience. 

Comprehensive Tracking and Analytics 

• Real-Time Performance Insights: One of the standout features of the QR Codes Unlimited is its ability to provide real-time insights into the performance of QR codes. This includes data on daily scan counts, two-week scan totals, and the number of orders generated through QR code scans. 
• Detailed Data Analysis: In addition to basic statistics, the app allows users to delve deeper into the data. This includes information about where scans are taking place geographically, details about the devices and browsers used for scans, and even specifics about the orders originating from QR code scans. This level of detail empowers businesses to make data-driven decisions and tailor their marketing efforts. 

Downloadable Reports 

• Actionable Reports: The QR Codes Unlimited goes a step further by offering downloadable reports. These reports are rich in data, including gross sales and totals, providing businesses with the information they need for in-depth analysis and strategic decision-making. 

Integration with Google Analytics and Shopify: 

• Enhanced Tracking: The app offers integration with Google Analytics and the Shopify platform. This integration is crucial for businesses looking to take their QR code tracking to the next level. 
• Campaign Differentiation: By integrating QR codes with Google Analytics, they can be tracked as separate campaigns. This means businesses can differentiate between various QR code initiatives and understand which ones are performing best. 
• Attribution Tracking: Within the Shopify platform, the app allows users to attribute scans to specific QR codes. This granular tracking enables businesses to see precisely which orders result from QR code scans, providing valuable insights into customer behavior. 

User-Friendly Interface 

• Ease of Use: The app's user-friendly interface ensures that businesses of all sizes and levels of technical expertise can navigate and utilize its features effectively. 
• Convenience: Being integrated directly into the Shopify environment ensures convenience for users who are already familiar with the platform. 

Improving QR Code Conversion Rates 

• Data-Driven Decision Making: QR code tracking provides you with data on scan rates, user demographics, and user behavior. By analyzing this data, you can make informed decisions about your marketing campaigns. For example, if you notice that a QR code on a particular product is getting high scan rates, you can allocate more resources to promote that product. 
• Personalization: With data from QR code tracking, you can personalize the user experience. If you know the user's location or past interactions with your QR codes, you can tailor the content or offers to their preferences, increasing the chances of conversion. 
• Optimizing Campaigns: QR code tracking helps you identify which campaigns are performing well and which need improvement. If a QR code on a particular print ad is not getting many scans, you can reevaluate the ad's design or placement. 
• A/B Testing: QR code tracking allows for A/B testing. You can create multiple versions of a QR code with different offers or landing pages and see which one performs the best. This iterative testing can significantly improve conversion rates. 
• Real-Time Analytics: Many QR code tracking tools provide real-time analytics. This means you can monitor the performance of your QR codes as it happens. If a QR code on a specific webpage suddenly starts getting a lot of scans, you can react immediately, perhaps by enhancing the content or extending the promotion. 
• Attribution Modeling: QR code tracking helps attribute sales or conversions to specific QR codes. This is especially useful when you have multiple marketing channels. It allows you to see which QR codes contributed most to your sales, helping you allocate resources effectively. 
• Identifying Bottlenecks: QR code tracking can reveal bottlenecks in the conversion process. For instance, if many users scan the QR code but drop it off before making a purchase, it could signal an issue with the checkout process. Identifying and rectifying these bottlenecks can lead to higher conversion rates. 
• Customer Engagement: Tracking QR codes can help you engage with customers more effectively. For instance, you can send follow-up emails to users who scanned a code but didn't complete a purchase, offering them an incentive to return and complete the transaction. 

Conclusion 

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Written by

Sally Wright

Sep 5, 2023

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