Benefits of Dynamic QR Codes on Bottles and Cans
Jonathan Palley
May 7, 2023
Dynamic QR codes have become a popular solution in digital marketing strategies and believe us when we tell you it is not actually that surprising why. Essentially, QR codes offer a much more convenient and cost-effective way for businesses to engage with their customers, track assets, and boost sales.
With its benefits, many businesses have started to embrace it in their marketing, and another area in which QR codes can also excel is on bottle cans.
Dynamic QR codes on bottles and cans are a unique form of advertising that promotes an enhanced customer experience and boosts sales.
TL;DR
- Dynamic QR codes let you update the link after printing, unlike static codes.
- They boost engagement, allow real-time updates, and track user scans.
- Perfect for bottles and cans, they keep packaging clean but powerful.
- QR Codes Unlimited offers free dynamic QR code generation with customization and analytics.
- They’re easy to create, cost nothing, and help brands connect directly with customers.
What Are Dynamic QR Codes?
A dynamic QR code is different from a traditional (or static) QR code. While static QR codes point to a fixed destination that can’t be changed, dynamic QR codes offer flexibility. You can update the URL or digital content even after the QR code is printed.
That means your code can remain the same, but the information it links to can evolve—ideal for brands that want to stay agile, relevant, and data-driven.
Top Benefits of Using Dynamic QR Codes on Bottles and Cans
1. Boost Customer Engagement
Dynamic QR codes can link to interactive experiences like:
- Product demo videos
- Augmented reality games
- Exclusive discounts or loyalty programs
Instead of just handing customers a drink, you’re inviting them into an experience that deepens brand connection.
2. Update Content Anytime
Got a new campaign launching next month? No need to reprint your packaging. Just update the QR code's destination in real time. Whether it’s a limited-time promotion, a seasonal message, or an urgent update, dynamic QR codes let you stay responsive and relevant.
3. Track Marketing Performance
With dynamic QR codes, you can:
- Track where and when scans happen
- See what devices are being used
- Measure campaign performance over time
This data gives you deeper insights into consumer behavior, helping you make smarter marketing decisions.
4. Clean and Minimal Design
QR codes are a great way to save space on packaging. Instead of printing long URLs or cluttering your label with excessive text, a small, scannable code can direct customers to all the information they need—without compromising the aesthetics of your design.
5. Meet Regulatory Requirements
Link to:
- Ingredients or nutritional facts
- Product certifications
- Recycling and disposal information
This makes it easier to stay compliant with industry standards and consumer expectations without overloading your packaging.
Popular Use Cases by Industry
Beverage Companies
- Link to Spotify playlists for different flavors
- Run contests and giveaways through a scan
- Promote recycling efforts or eco-friendly practices
Craft Breweries
- Share brewing stories, tasting notes, or limited batch info
- Let customers sign up for brewery tours or newsletters
Health Drinks and Supplements
- Provide usage guides, FAQs, and video instructions
- Highlight lab test results and sourcing transparency
How to Generate Dynamic QR Codes with QR Codes Unlimited
Creating your own dynamic QR codes is fast, easy, and best of all, free with QR Codes Unlimited. Here’s how to get started:
- Visit QR Codes Unlimited
- Select the destination of your QR code.
- Enter the URL or content you want to link to.
- Customize your QR code with your brand colors or logo.
- Click download and place the code on your packaging.
You can return at any time to change the destination URL or view scan analytics—no extra cost, no technical expertise needed.
Tips for Printing QR Codes on Bottles and Cans
- Use high contrast (dark code on light background).
- Keep it scannable by maintaining at least 2x2 cm size.
- Avoid distorted areas, like curves or crimped metal.
- Test before printing in bulk using multiple phone types and apps.
Conclusion
Dynamic QR codes turn everyday bottles and cans into smart, engaging digital touchpoints. From updating content in real-time to tracking user engagement and improving your packaging aesthetics, they offer endless opportunities for marketers and product designers.
With QR Codes Unlimited, you don’t need a big budget or complex tools—just your creativity and a few clicks. Start generating your dynamic QR codes today for free, and unlock a smarter way to connect with your audience.
Frequently Asked Questions
1. What is the difference between static and dynamic QR codes?
Static QR codes link to a fixed URL that cannot be changed once printed. Dynamic QR codes allow you to update the destination and track analytics even after printing.
2. Are dynamic QR codes really free with QR Codes Unlimited?
Yes! QR Codes Unlimited offers completely free dynamic QR code generation with no hidden fees.
3. Can I customize the design of my QR code?
Yes, you can personalize the color, add a logo, and match it to your brand aesthetic using QR Codes Unlimited’s design features.
4. What can I link to using a dynamic QR code?
You can link to anything digital—videos, landing pages, product details, contests, AR experiences, and more.
5. Will QR codes work on curved surfaces like cans or bottles?
Yes, but for best results, place the code on a relatively flat area, ensure it’s high contrast, and test it for scannability before mass printing.
