Dynamic QR Codes on Brochures
Jonathan Palley
May 7, 2023
Brochures have long been a trusted marketing tool compact, informative, and perfect for in-person distribution. But in today’s digital-first world, print materials alone often fall short of driving meaningful engagement. That’s where dynamic QR codes come in.
By integrating dynamic QR codes into brochures, you can instantly connect offline readers to your digital content—while keeping your messaging flexible and trackable. And the best part? You can create them for free using QR Codes Unlimited.
In this blog, we’ll explore the benefits, uses, and simple steps to using QR codes on brochures to level up your next marketing campaign.
TL;DR
- Dynamic QR codes let you update links after printing—perfect for smarter, trackable brochures.
- Add videos, offers, or forms to brochures with editable QR codes.
- Boost brochure engagement using dynamic QR codes that track scans.
- Use QR Codes Unlimited to create dynamic QR codes for free.
- Upgrade your print materials—link them to digital content with a quick scan.
Why is it Still Worth it to Use Brochures?
Dynamic QR codes differ from static ones in one critical way: they let you change the destination link even after the code is printed. Unlike static codes, where the URL is fixed forever, dynamic QR codes give you flexibility and control.
They also come with tracking features, allowing you to monitor how often your QR codes are scanned, what devices are used, and where your audience is located. That means better insights and smarter marketing.
Why Use Dynamic QR Codes on Brochures?
Brochures can only hold so much content. With a dynamic QR code, you can offer more value with less paper. Here's how they elevate your print materials:
- Editable links: Update the QR code’s destination anytime without reprinting.
- Analytics: Track scans and audience engagement.
- Real-time marketing: Change offers, videos, or links based on seasons, events, or promotions.
- Better customer experience: Instantly connect readers to deeper content like videos, product demos, or special offers.
Creative Ways to Use Dynamic QR Codes in Brochures
If you’re wondering what kind of content to link to, here are some high-impact ideas:
- Promotional Videos: Add a human touch with a video that explains your product or service.
- Limited-Time Offers: Drive urgency by linking to flash sales or expiring discounts.
- Lead Capture Forms: Collect email addresses or feedback directly through your QR-linked landing page.
- Event Details: Link to Google Maps, event pages, or calendars for upcoming gatherings.
- Digital Downloads: Provide free guides, whitepapers, or coupons.
- Social Media Pages: Grow your audience by linking to your most active social platforms.
Best Practices for Designing Brochures with QR Codes
To make the most of your dynamic QR codes, follow these proven tips:
- Visibility matters: Place your QR code in a prominent spot on the brochure.
- Include a clear CTA: Say what users should expect when they scan (e.g., “Scan to Watch Our Demo”).
- Mind the white space: Leave room around the QR code for better scanning.
- Test before printing: Try it with multiple devices to ensure functionality.
- Use branded customization: QR Codes Unlimited lets you personalize the code to match your brand colors and logo.
How to Generate Dynamic QR Codes with QR Codes Unlimited
Getting started is fast and completely free. Here's how to do it:
- Go to QR Codes Unlimited.
- Click on the dynamic QR code destination.
- Enter your destination URL (e.g., landing page, video, or form).
- Customize the design—add your brand colors, choose a frame, and upload your logo.
- Download your QR code and add it to your brochure design.
- Track your QR code performance through the dashboard and update the link whenever needed.
QR Codes Unlimited is a free QR code generator, so you can try it out without any upfront cost—perfect for individuals, small businesses, and marketing teams alike.
Final Thoughts
Dynamic QR codes give brochures a much-needed digital boost. They offer flexibility, interactivity, and real-time engagement in a way that static print alone simply can't match.
By using QR Codes Unlimited, you can start creating professional, customizable, and editable QR codes—completely free. Don’t let your brochures stop at the page—connect them to your digital world today.
Try it now at QR Codes Unlimited. You also gather valuable dynamic QR code insights from our Academy.
FAQs
How do you put a QR code on a brochure?
You can generate a QR code for your flyer or brochure using QR Codes Unlimited. Simply enter the URL of your brochure into the dynamic QR Code Generator and click generate. You can then download the QR code and print it out to put on your brochure.
Can you put a QR code on a mailer?
Yes, dynamic QR codes can be placed on a mailer.
Can you put a QR code on a flyer?
Yes, you can put a QR code on a flyer. QR codes can be put on flyers to track how many people scan the code and to see where they are located.
Where do QR codes go on flyers?
The QR Code can go anywhere on the flyer, but we recommend putting it in a visible and easily scannable spot, such as the corner.
