Do's and Don'ts of Using QR Codes for Businesses
Sally Wright
Feb 7, 2025
QR codes have become a powerful tool for businesses looking to connect with customers, streamline operations, and enhance their marketing strategies. From offering discounts to linking to websites or providing instant contact details, QR codes make it easier than ever to engage with your audience.
But like any tool, when used incorrectly, QR codes can lead to confusion, frustration, or missed opportunities. To make the most of this technology, it’s essential to understand the do’s and don’ts of using QR codes for your business.
In this post, we’ll break down some key best practices (the “Do’s”) and common mistakes (the “Don’ts”) that businesses should keep in mind when implementing QR codes.
The Do’s of Using QR Codes for Businesses
Do Choose the Right Placement
The placement of your QR code is crucial to its success. You want it to be easily visible and accessible for your audience. Whether you're using them on posters, flyers, packaging, or store windows, make sure your QR codes are placed in spots where customers are most likely to scan them. Ideally, they should be at eye level, in well-lit areas, and in places where customers can take a moment to scan them without feeling rushed.
Do Provide a Clear Call-to-Action (CTA)
Simply having a QR code isn't enough to encourage people to scan it. You need a compelling reason for them to do so. Whether it’s offering a discount, linking to a special promotion, or guiding users to exclusive content, always include a clear call-to-action (CTA) next to your QR code. Use engaging language like, “Scan for 20% off your next purchase” or “Get exclusive access when you scan.” This gives users a clear incentive and motivates them to act.
Do Ensure Mobile Optimization
Since QR codes are typically scanned with smartphones, the landing page or content you link to must be mobile-friendly. A site or page that is hard to read or navigate on a phone could frustrate users and cause them to abandon their interaction. Before launching your campaign, double-check that the linked content looks great on mobile devices and offers a seamless experience.
Do Track and Measure Performance
Using QR codes in your marketing efforts offers more than just a quick way to engage with customers—it also provides valuable data. By using tools to track QR code scans, you can measure the effectiveness of your campaign, understand customer behavior, and refine your strategy. Data such as the number of scans, geographic locations, and device types can give you insights that can help improve future efforts.
Do Test Your QR Code Before Use
Before launching your QR code into the wild, make sure to test it. Scan the code with multiple devices (iOS, Android, tablets, etc.) to ensure it works properly and leads to the correct destination. The last thing you want is for a QR code campaign to fail because the code didn’t work properly. Testing is a simple step that can save you from potential frustration later.
Do Offer Value to Customers
QR codes should provide something valuable to the customer, whether it’s a discount, a reward, or exclusive content. If the QR code is simply redirecting customers to a generic website or irrelevant page, they may feel disappointed or confused. Offering something tangible through QR codes can encourage more people to engage with your brand and build positive customer relationships.
The Don’ts of Using QR Codes for Businesses
Don’t Use QR Codes Without a Purpose
It may be tempting to throw a QR code onto everything from business cards to banners, but doing so without a clear purpose can hurt your brand. Always ask yourself: What is the goal of this QR code?
If it’s not adding real value or offering a useful experience, it might be better to leave it out. A pointless QR code can confuse customers and dilute your marketing message.
Don’t Place QR Codes in Inconvenient Locations
Placement is key not just for visibility, but for ease of use. Avoid placing QR codes in spots that are difficult to scan, like too high, too low, or in places where people need to stretch or maneuver their phones awkwardly. Think about the user’s experience. Place QR codes in locations where they can comfortably scan and get the value you’re offering.
Don’t Forget to Update the Linked Content
A QR code may be the gateway to special promotions or a landing page, but if that content is outdated, you risk losing credibility. Keeping linked content fresh and up to date is crucial for maintaining engagement and trust.
For example, if you're using a QR code for a time-sensitive discount, make sure that it leads to the current promotion and not something expired. Nothing will frustrate customers more than scanning a QR code only to be led to an irrelevant or outdated page.
Don’t Use Low-Quality QR Codes
A blurry or low-resolution QR code will likely be impossible for most users to scan. Always use high-quality images for your QR codes, ensuring they’re clear, crisp, and properly sized. Poor-quality codes can lead to frustration and ultimately decrease the success of your campaign. Quality matters not just for aesthetics but for functionality too.
Don’t Overload QR Codes with Too Much Information
QR codes are great for linking to web pages, offers, and promotions, but they shouldn’t contain too much information. If the QR code is loaded with a long URL or complex data, it may be difficult to scan or use. Keep it simple! Link the QR code to a mobile-optimized page that’s easy to navigate and concise in its messaging.
Don’t Rely Solely on QR Codes
While QR codes are a powerful tool, they should not be the centerpiece of your marketing efforts. Relying solely on QR codes could mean missing out on other valuable marketing strategies. Use them as part of a broader marketing plan, where they complement traditional methods like print advertising, social media, and email marketing. A balanced approach ensures that you're reaching your audience from multiple touchpoints.
Conclusion
QR codes can be an incredibly effective tool for businesses to engage customers, increase conversions, and enhance marketing strategies. However, like any tool, using QR codes effectively requires careful planning and consideration. By following the do’s and avoiding the don’ts outlined above, you can ensure that your QR code campaigns are optimized for success and deliver a smooth, valuable experience for your audience.
Remember: when used correctly, QR codes can take your business to the next level, offering instant access to promotions, services, and customer interactions. Start implementing QR codes in your marketing campaigns today—just be sure to keep these best practices in mind!
